Those familiar with Google Reader or a similar feed reader may already be partially aware of what is meant by content curation. Feed readers aggregate syndicated content such as blog posts, news headlines and podcasts into a single view for the ease of readers. Curation, instead of simple aggregation, adds an editorial component to the content being shared.
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Pawan Deshpande, CEO of marketing software company HiveFire, will provide insights into the role of content curation in online marketing strategy at two events this week: The Online Marketing Summit hosted by ClickZ on July 8 in Boston and the Social Media Breakfast hosted by Bob Collins on July 9 in Watertown, Mass.
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"The beauty of content curation is that it enables B2B organizations to tame the flood of online information for their prospects and customers," adds Pawan Deshpande, CEO, HiveFire. "At the same time, it relieves the pressure to generate a steady stream of content in-house, instead providing an automated way to augment existing content on a daily basis."
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