"This group of examples will not only inspire you to think about how you might use curation in your own marketing, but also shows just how powerful curated content can be to illustrate your expertise without the ongoing burden of creating your own content." - Rohit Bhargava
Content curation is unique among content marketing strategies because it relies on third-party off-site content. As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.
Upcoming Webinar: 5 Simple Steps to Becoming a Content Curation Rockstar on 12/5/2012
The results are in from Curata's 2nd Annual B2B Marketing Trends 2012 Report and content marketing is on the rise! We surveyed more than 450 marketing professionals to better understand the B2B marketing landscape. Here are 10 tweetable facts we’ve prepped to share the knowledge!
Curata held it's annual 2012 User Conference last week and was attended by one star special guest by to make the big announcement.
On November 1, 2012 Curata will host its 4th Annual User Conference at Hotel Marlowe. The conference will bring together multiple customers, along with keynote speaker and Socialnomics author, Erik Qualman and McKittrick Associates analyst, Susan McKittrick.
When you understand how content curation works, you begin to see it's much like museum curation. Curators care for and increase the size of the museum's permanent collection. Here are five reasons content curation needs a human touch as much as your neighborhood museum does:
Help us find out the habits of marketing thought leaders by sharing your insights in the 2nd Annual 2012 B2B Marketing Trends Survey. The survey should take you approximatly 5-7 minutes to complete.
During our webinar last week, we conducted two polls to engage the audience and get their perspective on how they use content to engage leads and how curation fits into marketers marketing strategies.
Guest Post by Maribeth Ross, VP Marketing, NetProspex.
Maribeth provides her perspective on how a content marketers role is to help customers how their product fits into a customers world and 3 tips for content markers on how to think like a buyer.
Pinterest is one of the latest social media platforms to hit the Internet. It was created by three people; Paul Sciarra, Evan Sharp, and Ben Silbermann and officially launched at the beginning of 2010. According to its site, Pinterest.com, it is a ‘virtual pinboard’
I'm happy to annouce that registration is open for our upcoming webinar Content Marketing: From Creation to Curation with Pawan Deshpande, CEO at Curata, Inc. and Joe Chernov, VP of Content at Eloqua.
If looking to expand your library of content curation tools, Joomla is an option worth exploring. As a popular, award-winning tool, this content management system helps you to build robust websites and online applications. Used widely by organizations ranging from Harvard to IHOP, Joomla is a free tool that many use to create attractive and easy-to-manage sites.
Email newsletters are a powerful means for content marketing. They allow you to regularly broadcast and deliver content to a wide user base. However at the same time, they are an archaic electronic delivery format that lacks permanency or interactivity. This blog post includes things to consider when you're thinking about doing content marketing through newsletters.
I came to Curata in June with little understanding of what content curation actually means. Now that I’ve made it through a summer of curation, I thought I would share some thoughts on successful content curation as well as some of the key tricks of the trade that I’ve picked up over the past few months.
If you own a website, you probably know all the benefits of updating the site regularly with original content. And we're sure you've heard of using 3rd party content (or curated content) to supplement the original content creation.
Please take a moment to vote for our SXSW Panel and if you'd like to know the answers to RSS meets ROI: Why Your Brand Needs Curation now!
Curata CEO Pawan Deshpande responds to New York Times article “Pinterest, Tumblr, and the Trouble with ‘Curation’” (July 20, 2012) by Carina Chocano. Deshpande emphasizes the power of ethical curation, “curation done right,” over the common problem of regurgitated, unattributed information allowed from Pinterest and Tumblr users. Read on for the full response.
Properly annotating content provides evidence to site visitors that your site is essential to their information gathering.
Twitter is a great best platforms for content curation, since its sole purpose is to allow users to share everything from brief thoughts to all forms of quality content. Therefore, if you are thinking of trying out content curation, Twitter is a good place to start. However, you should follow some basic rules if you want to have the best chance of success with this popular social media platform.
Content curation is rapidly being employed by different types of web users, bloggers, site owners and social media users. There are several other benefits of content curation which make it a leading content marketing strategy. You may be familair with the main benefits of content curation, but here are a few more you may not be familar with.
The Internet has revolutionized how the world interacts and conducts business. From the introduction of Social Networking sites to web-conferencing, the Internet has changed the face of the business world as we know it.
Now announcing Content Curation Marketing’s first annual Top Curator Award - Summer 2012!Content Curation Marketing is wrapping up the sweet summer months with a search for the best content curator out there. We need your help!Nominate your top curator by FRIDAY, AUGUST 10th.
Recently Intel launched a curated site, iQ, that focuses on providing readers with an ongoing stream of curated content. I interviewed Luke Kintigh, iQ Managing Editor and Social Media Strategist at Intel to get some insider information on the site, why they chose curation and how they envision the site in the future.