Curation Insights

1. Vote for Content Curation Marketing Today! Explore Curation Insights (May 9 2012) Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog. In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ... (Read Full Article)

   Comment Mentions:   MarketingSherpa   Content Curation   Curation

2. 10 Tweetable Facts from the 2012 Content Curation Adoption Survey Explore Curation Insights (May 8 2012) Our 2012 Content Curation Adoption Survey reflects that content curation has experienced significant growth in the past year and indicates that it will become even more mainstream in years to come. To demonstrate just how lucrative content curation is in the marketing field, we have developed a list of tweetable facts that you can share with your followers. Happy tweeting! (Read Full Article)

   Comment Mentions:   Content Curation   Curation

3. Upcoming Webinar: Content Curation is the cure for digital overload. Explore Curation Insights (May 7 2012) We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing and a curse. Information abundance has been replaced with Information overload. Customers must now make hard choices about what brands, publishers and sources they tune-in – and which they tune out. The result is a need for anyone who connects with consumers to provide a rich and meaningful content mix. That means ... (Read Full Article)

   Comment Mentions:   Steve Rosenbaum   Pawan Deshpande   Content Curation

4. Content Curation Survey Says it’s the New “It” Thing Explore Curation Insights (May 3 2012) It should come as no surprise that content curation has become a mainstream tactic for the majority of marketers. In fact, the 2012 survey found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer. (Read Full Article)

   Comment Mentions:   Social   Content Curation   Curation

5. Should Content Curation Use Personae and Customize for Verticals? If so, How Much? Explore Curation Insights (May 2 2012) Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buying influences in the information technology business, you might argue. And the types of content ideally should match the interest “hot buttons” of key interest to distinct influencers. (Read Full Article)

   Comment Mentions:   SAP   Oracle   Content Curation

6. Thought Leadership Style Hinges on Organizational Values, Leadership Explore Curation Insights (Apr 23 2012) Thought leadership” is a typical reason any larger business-to-business marketer engaged in content marketing and content curation, and that effort can take a number of forms. (Read Full Article)

   Comment Mentions:   IBM   Content Curation   Content Marketing

7. One Example of Video-Based B2B Content Marketing in the Information Technology Business Explore Curation Insights (Apr 13 2012) Anne Marie Berger of ForeFront, a boutique system integrator, uses a video posted on YouTube to show how partnering with IBM, using WebSphere Cast Iron Cloud integration, empowers ForeFront to deliver and achieve successful cloud computing strategies for its clients. Information technology firms long have used white papers and "words" to educate professionals about technology problems and illustrate solutions suppliers can offer. These days, video is becoming an important part of content marketing, though. (Read Full Article)

   Comment Mentions:   IBM   Content Marketing

8. Paid Media Flat, Owned and Earned Media Spending Growing Faster than GDP Explore Curation Insights (Apr 12 2012) Total US advertising expenditures edged up 0.8% in 2011, finishing the year at $144 billion, according to March 2012 data from Kantar Media. The Kantar data also shows ad spending declines every quarter since the third quarter of 2010. Separately, private equity firm Veronis Suhler Stevenson has interesting data about spending growth for 2012 in both public relations and "outsourced custom content." Historically, spending on public relations has been a proxy for use of "earned media," while "custom content" has been a proxy for "owned media," to an extent. Owned media includes brand publishing, among other things. The interesting ... (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

9. Business Publisher Moves Illustrate Growing Content Marketing, Content Curation Trends Explore Curation Insights (Apr 11 2012) In a perhaps-indirect way, moves by business-to-business marketing companies illustrates how the “brands as publishers” trend (content marketing) and content curation approach make more sense for business-to-business brands.1105 Media's Enterprise Computing Group, for example, has created a “Smart Markets” business. ECG publishes five magazines, 18 newsletters, 20 websites and several events, including Visual Studio Live, Techmentor and the recently launched Live 360 Events for information technology professionals. Smart Markets will provide marketing services as content curation, strategy, website creation, lead-generation programs, advertising creative, brand building and product launches, the company says.Separately, IDG, which was one of the ... (Read Full Article)

   Comment Mentions:   Dell   IDG   Content Curation

10. Consumers Trust Earned Media More than Paid Media, According to Nielsen Explore Curation Insights (Apr 11 2012) Some 92 percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising, an increase of 18 percent since 2007, according to a new study from Nielsen. You might say such attitudes account for the greater interest in earned media (stories in mass media) and owned media (sometimes called "brand publishing"). When one channel--paid media--starts to underperform, it is only logical for business-to-business marketers to look to other available channels that offer hope of better performance. Online consumer reviews are the second most trusted form ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

11. CMO.com Uses Curation to Build its Destination Content Site Explore Curation Insights (Apr 3 2012) We recently talked about the SAP launch of “Innovation from SAP,” a thought leadership site for business leaders with questions about a few new information technology subjects including cloud computing, mobility, big data and analytics.The new blog is intentionally different. It will focus on business topics rather than deep technical information, with an emphasis on content that allows business executives to better understand the role several specific technologies are playing in driving business results. In similar fashion, Adobe created CMO.com in 2009 to help senior marketing executives lead their companies' digital marketing efforts. You might call CMO.com ... (Read Full Article)

    Comment Mentions:   SAP   Content Curation   Content Marketing

12. IBM Exec Talks about Content Curation for IBM Intranet Explore Curation Insights (Apr 2 2012) IBM's Ben Edwards discusses how corporate communicator's new role—as content curators—is key to maintaining the company's intranet in this video. (Read Full Article)

    Comment Mentions:   IBM   Content Curation   Curation

13. Complex Sales Processes Drive Need for Content Marketing, Content Curation Explore Curation Insights (Apr 2 2012) A complex sales process is one reason content marketing makes sense, one might conclude from the new Mediative white paper, “Simplifying the Path to Purchase in a Complex Sale.” In some ways, the seven steps in a B2B buying process outlined in the paper correspond to the functional processes one typically sees outlined in a typical business-to-business sales funnel. Mediative does not specify whether curated or original content makes more sense, and how to use each type of content, but that probably is not the key insight. More important is the mapping of content processes and products to the B2B ... (Read Full Article)

    Comment Mentions:   SAP   American Express   Content Curation

14. 8 Tweetable Facts from Curation Habits Report 2012 Explore Curation Insights (Mar 29 2012) Should I include photos in my curated content? Does it matter how long my blurb is about the article? Can I just curate, or should I be writing original content also? Are these some familiar questions you find yourself asking? Earlier this month, we launched the Curation Habits Report, where we reviewed over 1million articles curated to fund how curators are curating their content. Here are a few tidbits from the report to share with the curtaors in your life - tweet away! (Read Full Article)

    Comment Mentions:   Curation

15. SAP Launches "Business Innovation from SAP" Destination Content Site Explore Curation Insights (Mar 28 2012) SAP formally announced on March 27, 2012 the launch of its new content site, Business Innovation from SAP, a destination content site based substantially on curated content. Not coincidentally, SAP executives also expect the site to provide an example of “best practice” content marketing, says Michael Brenner, SAP marketing senior director.The site will feature blogs on innovation from industry thought leaders, customers, partners and SAP employees, as well as articles from sources such as Harvard Business Review, Forbes, and IDC, SAP says.So it is worth looking at what SAP is trying to accomplish. SAP has other content-related sites ... (Read Full Article)

    Comment Mentions:   SAP   Content Marketing   Blog

16. Judgment, Automated Email Boost Audience Growth Explore Curation Insights (Mar 21 2012) Both the exercise of editorial judgment and use of automated email distribution seem correlated with audience growth for content marketing sites using Hivefire curation tools, an analysis of more than one millionarticles curated by HiveFire’s business-to-business customers has found.On average, the studied sites published about 17 percent of potential material delivered by curator-selected real simple syndication feeds, but curators that published a smaller percentage of potential stories saw higher traffic growth. The correlation seems to be that more-selective posting drove more readership.The analysis also found that delivering curated content using automated online newsletters universally resulted in higher ... (Read Full Article)

    Comment Mentions:   HiveFire   Content Curation   Content Marketing

17. Share your thoughts in our survey, and win the New iPad! Explore Curation Insights (Mar 21 2012) Share your thoughts - Have you ever emailed someone a blog post? A news clipping? A link to the article? How important is creating new content in your marketing strategy? We'd love to hear your thoughts and more! It won't take more than 3 minutes of your time and all qualified participants will be entered to win a new iPad. (Read Full Article)

    Comment Mentions:   Blog   Marketing Strategy

18. Breaking News Can Drive Inbound Traffic, Optify Argues Explore Curation Insights (Mar 20 2012) Breaking news presents a unique inbound marketing opportunity for business-to-business marketers, even though most B2B marketers likely believe that is not the case, argues Optify. The typical objection is that “breaking news events” cannot be planned for, and hence are not easy to fit into a B2B content marketing program. Though Optify cautions that the results of a recent study are “mostly anecdotal,” during studied “breaking news” events, about 70 percent of the search engine results page real estate above the fold was used for placed results rather than natural-organic results. That suggests a B2B events. The extent and pace ... (Read Full Article)

    Comment Mentions:   Japan   inbound marketing   Content Marketing

19. U.S. Pharmaceutical Industry Finds Itself Applying B2B Content Marketing to B2C Sales Efforts Explore Curation Insights (Mar 13 2012) The U.S. pharmaceutical industry has faced an interesting marketing challenge since 1993, when it was first broadly allowed to advertise new drugs directly to end users. Up to that point the pharmaceutical industry had been a strictly business-to-business content marketing venue, according to the Journal of Medical Internet Research. Today, direct-to-consumer advertising, linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. Perhaps ironically, much of the content marketing function is broadly similar: acquaint potential customers with the more-technical aspects of how products work, and can be used. The National Center ... (Read Full Article)

    Comment Mentions:   Content Marketing

20. Does B2B Content Curation Have Value Beyond Marketing? Explore Curation Insights (Mar 12 2012) Most B2B marketers likely would agree that the primary purpose for content marketing, and hence content curation, is its role in stimulating revenue. Like all other marketing activities, content curation aims to build a sales funnel, directly or indirectly. What tends not to be considered is whether content curation also has value for other parts of the enterprise, typically taking the form of enhanced organizational efficiency. Sensei Marketing argues, for example, that content curation improves collaboration between content creators (thought leaders, executive, product development, R&D;, marketing) and content consumers that include not only potential customers, but also organization service ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

21. How Much Do B2B Marketers Use Curation? Explore Curation Insights (Mar 11 2012) After analyzing 150,000 posts on 1,000 business-to-business sites, Argyle Social concluded that 30 percent of the companies in the sample are curation-focused, defined as sites sending 75 percent or more of their posts link to third-party websites. About 13 percent of companies are creation-focused: most of their posts link to their own websites.Overall, about two thirds of the business-to-business marketers linking to others more frequently than they link to themselves. That should not be too surprising. There’s an adage in the software business that, no matter how many smart people you have working for you, most ... (Read Full Article)

    Comment Mentions:   Curation

22. Technology Will Be Applied to Content Curation in 2012 Explore Curation Insights (Mar 6 2012) After interviewing some 200 brand marketers and executives from 10 agencies that work with business-to-business clients, Jeff Ernst, Forrester Research analyst concludes that marketing automation and analytics and content marketing will be big trends in 2012. You might argue that analytics, automation and content marketing are related. Every major investment in marketing has to be justified in terms of sales, at the end of the day. Analytics are a primary tool for assessing such effectiveness. Curated content, and content marketing, will not ultimately be exceptions. Thought leadership clearly is a reason to do content marketing and content curation. But even ... (Read Full Article)

    Comment Mentions:   Forrester Research   Content Curation   Content Marketing

23. An Introducion to (and an Interview with) Gary Kim Explore Curation Insights (Mar 5 2012) I'd like to welcome Gary Kim to the curation team here at Curata. Gary will be providing his curation skills to our blog along with some great insights through some original content in the next few months. Some of you may already be familiar with Gary and his work through the Content Marketing Institute and other organizations. If not, I'd like to provide an introduction to Gary, and I also conducted a quick interview to get his thoughts on our ever growing Curation industry, along with getting a few tips on how he tackles curation. (Read Full Article)

    Comment Mentions:   Content Marketing   Curation   Blog

24. Heading to SXSW this year? HiveFire will set you up with a free trial of Curata! Explore Curation Insights (Feb 27 2012) Next week thousands will board a flight to Austin, Texas for what is arguably the nation’s largest technology and media event, SXSW. New products will be introduced, twitter handles will be exchanged and parties will be attended while the bands of tomorrow play live on stage. For all those marketers who are packing their suitcases, we have good news for you. HiveFire, Inc. will be offering our content curation tool, Curata, free to brands that want to create customer sites with company and industry news tied to SXSW. (Read Full Article)

    Comment Mentions:   Austin   Texas   HiveFire

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