Curation Insights

1. Sh*t Content Marketers Say Explore Curation Insights (Feb 14 2012) So, without further ado, we bring you “Sh*t Content Marketers Say Video.” We couldn’t help ourselves, some of these things just had to be said (what content marketer doesn’t need an intern?!) (Read Full Article)

   Comment Mentions:   Curata

2. What Curata Loves About Content Marketing Explore Curation Insights (Feb 13 2012) With Valentine’s Day here, content marketing can expect a boost in love-related queries and traffic. To celebrate this day of attraction, here are the top five benefits of successful content marketing that Curata loves – any day of the year! (Read Full Article)

   Comment Mentions:   Content Marketing   Curata

3. Feeding the Content Beast Explore Curation Insights (Feb 1 2012) Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out here. The webinar included an overview of why content is important and tactical tips on how to feed your content beast with some creative blog post ideas. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Curation

4. Bostinnovation "Insider Awards" Explore Curation Insights (Jan 26 2012) You can imagine our excitement when we came across BostInnovation’s new awards that “celebrate crushing content and dropping knowledge,” because that’s what we love to help our customers do. (Read Full Article)

   Comment Mentions:   Curata

5. Google Fresh Makes Fresh Content—and Content Curation—Even More Important in SEO Explore Curation Insights (Jan 13 2012) The greatest challenge of a search engine is to provide the person searching with the most relevant content based on the search key words. In many cases, the relevance of the content is inherently dependent on how recently the information was published (think of searching ‘Will Ferrell’ and being served a press release announcing ‘Will Ferrell has joined the cast of SNL’ as your top result). (Read Full Article)

   Comment Mentions:   Curata   Search Engine Optimization

6. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot Explore Curation Insights (Dec 29 2011) I'm happy to annouce that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prospects wanted something different. They wanted objective CONTENT that would inform them and help them make better purchasing decisions.How can today’s marketers generate relevant, engaging content to support their marketing objectives ... (Read Full Article)

   Comment Mentions:   Pawan Deshpande   HiveFire   Content Marketing

7. Recipe Curation - Gojee got it right Explore Curation Insights (Dec 21 2011) I have a huge passion for food and spend a lot of my free time scouring the web for new recipes and ideas. In one of these searches, I came across a interesting website appeared to be curating blogger recipe content. Gojee not only curates their content, they do a great job categorizing the content so it's easy to sort through and allowing you to check out the original blog post. (Read Full Article)

   Comment Mentions:   Curation   Blog

8. Curating Competitors Gives You the Edge Explore Curation Insights (Dec 9 2011) If you’re reading our blog right now, chances are you know that curation – the process of finding, organizing and sharing content online – is impossible without utilizing third-party content. You probably also know that we see content curation as a way for companies to boost or improve thought leadership initiatives. So after reading this headline you may be asking, “How will curating my competitors’ content help my company be seen as thought leader?” The answer is simple: because it works! Here’s why: It keeps readers coming back for more.Providing your audience with the best, most relevant content is ... (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

9. 6 Ways Content Curation Can Solve Your Content Needs Explore Curation Insights (Nov 30 2011) Though is has always been important, content curation techniques are more and more becoming a key part of content marketing. The creation of original content is vital for the development of consumer engagement, but curated content has some qualities that can add incredible value to any online marketing campaign. When new content ideas are scarce, writers block is in full force or when time is short, content curation can save the day.Here are six ways that content curation can help you meet your online content marketing needs: Added value. Curating content makes information from other sites available on your ... (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

10. Thanksgiving Leftovers – A Content Curation Guide for the Foodie in All of Us Explore Curation Insights (Nov 28 2011) Every marketer knows that with Thanksgiving comes endless days of delectable leftovers. Although you may still be shaking off the tryptophan from your Turkey Day meal, it is no time to slow down your marketing efforts. In reality, implementing an effective content marketing strategy is not all that different from eating that sandwich filled with your favorite smorgasbord of Thanksgiving fixins’. Whether your goal is to end Q4 on a high note or start out the new year strong, read on to see how content marketing can fit into your leftover plans.Everyone knows that perfect leftover Thanksgiving sandwich cannot ... (Read Full Article)

    Comment Mentions:   HiveFire   Turkey   Content Curation

11. Simplify Your Content Marketing Strategy Explore Curation Insights (Nov 23 2011) Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

    Comment Mentions:   Content Marketing   Marketing Strategy

12. Crafting the Perfect Content Curation Strategy Explore Curation Insights (Nov 14 2011) Many of the companies that I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose. Here’s a three step guide to help you find the right topic. Step 1: Survey the Competitive Landscape In content marketing and content curation, your competitors are not the companies who sell similar products or services. Rather, your competitors ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

13. You’re putting on the show, but who’s in the audience? Explore Curation Insights (Nov 7 2011) The importance of understanding what your prospects want in a curated site. When a comedian goes on stage what is his or her biggest fear? One would assume that it is a silent, unenthused crowd. The success of the comedian’s performance lies solely in the faces of those sitting in their chairs waiting to be entertained. The experiences of those in the audience are what make or break the performance. The same goes for content curation – the process of finding, organizing and sharing relevant content online. The success of any curated site depends on how the audience receives it ... (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Curata

14. 10 Tweetable Facts from the 2011 B2B Marketing Trends Survey Explore Curation Insights (Nov 2 2011) Our 2011 B2B Marketing Trends Survey has received a lot of buzz lately. Luckily, we’ve made that easy to do in this list of tweetable content marketing facts. Enjoy and happy tweeting! (Read Full Article)

    Comment Mentions:   Content Marketing   B2B marketing

15. Simplify Your Content Marketing Strategy Explore Curation Insights (Oct 31 2011) Do you believe in the value of online content marketing? Congratulations, you are ahead of the game! Now, to really succeed with content marketing and beat the competition, you need a simple and sound content marketing strategy. Marketers need to plan for what content should be created, how and when it will be delivered, and what metrics will be used to evaluate a campaign’s success. The process should be adjustable as needed and repeatable in the future. If you don’t have an online content strategy, it’s time to develop one. Appoint a leader.Too many organizations are ... (Read Full Article)

    Comment Mentions:   Content Marketing   Marketing Strategy

16. Own Your Brand, And Your Competitors Through Content Curation Explore Curation Insights (Oct 26 2011) In this fast-paced, web-based world, content is abundant. Creating original content in the form of blog posts, online articles, photos, videos, social media and more are reaping huge benefits for businesses large and small. (Read Full Article)

    Comment Mentions:   Huffington Post   Content Curation   Curation

17. 6 Leaders in Content Marketing Explore Curation Insights (Oct 19 2011) When it comes to diving into the world of content marketing, you don’t have to go it alone. There are people who have come before you, learning what works and what doesn’t. Because they are content writing masters, not only can you gain tips and tricks while reading their blogs, you can see examples of their work. Learn from these experts to increase the success of your online marketing techniques. Aaron Wall, SEOBook - After 10 years of being a self-taught search marketer and self-made entrepreneur, Aaron Wall now teaches others through the Internet Marketing Training Forum at SEOBook ... (Read Full Article)

    Comment Mentions:   Guardian   Social Media   Time Magazine

18. Recent Announcement from Big Name Curators Demonstrate the Key to the Future is to Curate Content Explore Curation Insights (Oct 18 2011) Big companies are making clear what we’ve been talking about for a while now: content curation is the best way to ensure that timely, relevant information reaches consumers through the clutter of the online world. Several media giants (Yahoo, WSJ, NYTimes, GMA) known for their reliable information are looking to curation as a way to ensure they continue to be a trusted source in the future. (Read Full Article)

    Comment Mentions:   ABC   New York Times   Content Curation

19. New HiveFire, Inc. Ebook - The Open and Shut Case for Content Curation Explore Curation Insights (Oct 18 2011) We're please to announce our new eBook The Open and Shut Case for Content Curation has just launched this morning. This ebook provides the evidence that content curation is a cost-effective and efficient way to generate more business for your organization. The ebook contains customer testimony and examples of the benefits of content curation - focusing on providing tangible examples of successful curation and the facts to prove it. Download your copy today and let us know what you think by posting a comment below. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

20. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman Explore Curation Insights (Sep 21 2011) I'm happy to annouce that registration is open for our upcoming webinar 5 Tips for Old World Story Telling in Today's New World with Pawan Deshpande from HiveFire, Inc. and Burt Herman from Storify providing their unique perspectives. There will also be a short Q&A; with both Pawan and Burt after the webinar. (Read Full Article)

    Comment Mentions:   Time Magazine   Massachusetts Institute of Technology   American Marketing Association

21. Curation at Content Marketing World 2011 - What you missed Explore Curation Insights (Sep 9 2011) Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was said, and what you missed if you weren't there. Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full ... (Read Full Article)

    Comment Mentions:   Cleveland   Pawan Deshpande   Content Curation

22. 10 Things I Learned at Content Marketing World Explore Curation Insights (Sep 9 2011) Content Marketing as defined by Brian Clark, founder of CopyBlogger.com = Giving away information with independent value in order to sell something related. (Read Full Article)

    Comment Mentions:   David Meerman Scott   HiveFire   TopRank

23. You Have Questions…We Have Answers: Future M’s Minute to Win It Curation Edition Explore Curation Insights (Sep 8 2011) Content curation is a hot topic at the moment. Blogs and Twitter feeds are exploding with discussion about this up-and-coming way to find, organize and share content to support marketing objectives. It seems that everyone in the marketing space is talking about it. What is curation exactly? What is the best way to use it? These and similar questions overload message boards, and now is the chance to get the answers. During Future M, a community-driven, week-long series of events where the freshest thinkers in marketing, media and technology will discuss what the future holds, it seems only appropriate that ... (Read Full Article)

    Comment Mentions:   Pawan Deshpande   HiveFire   Content Curation

24. Do You Speak Content Curation? Explore Curation Insights (Sep 2 2011) When the topic of content curation is raised in the office, at networking events, or most importantly in the boardroom, do you have the information and knowledge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of content curation. The challenge for marketers seeking information is that as content curation continues to evolve, there is not one singular destination to consume all the essential intelligence. Until now. Curata has curated a list of some the most ... (Read Full Article)

    Comment Mentions:   Content Curation   Content Marketing   Curation

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