Curation Insights

1. 3 Ways Content Curation Drives Sales Explore Curation Insights (Aug 31 2011) While it’s great to place a company’s name in front of prospects, if the exposure doesn’t drive more sales, the results weren’t worth the effort. After all, the desired outcomes of good marketing are: lead generation sales customer retention There’s a direct link between those revenue oriented goals and content curation. Content curation sends information to an audience over a variety of channels, matching message delivery methods to those most likely to engage and purchase. Focused online marketing performed in this manner has been known to vastly increase lead generation and sales. Here are 3 ... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Content Marketing

2. SXSW: Content-Savvy Submissions Explore Curation Insights (Aug 22 2011) Although SXSW 2012 is still months and months away, we are already growing so excited that we can hardly contain ourselves! We can’t seem to read enough of the hundreds of panels proposed and currently open to public voting via PanelPicker. Our own panel, Overthrow the King! Democratizing Marketing’s 3C's, which focuses on the importance of context and audience experience as the true tickets to content-royalty, is quite obviously our favorite…but, here are a few more submissions that caught our eye: 1. #ContentChaos; Sifting Trends for Inspiration; We like this panel, which asks whether large amounts ... (Read Full Article)

   Comment Mentions:   Content Marketing   Thought Leadership   SXSW 2012

3. Marketing Trends Survey - 3 minutes of your time Explore Curation Insights (Aug 18 2011) Curata is conducting a survey to determine upcoming marketing trends and we need your help. We are looking to gain insight into your content marketing plans and it will only take 3 minutes of your time. The entire survey will take less than 3 minutes to complete and is completely confidential. All qualified participants will be entered to win a free iPad. You’ll also have the option to receive a complete report of the results. Take our survey. or copy and paste the link below: https://www.surveymonkey.com/s/B2BTrends2011 (Read Full Article)

   Comment Mentions:   Content Marketing   Curata

4. Please vote for Curata's Panel at SXSW 2012: Overthrow the King Democratizing Marketing's 3 Cs Explore Curation Insights (Aug 16 2011) We have submitted our freshest, most exciting idea for this year’s South by Southwest (SXSW) Interactive…now it’s your turn! The annual must-attend event for next-generation marketers, held in Austin, Texas will feature the top panels submitted and then voted upon via PanelPicker by the public. Last year, with your help, we were chosen to host our session, Brave New World: Debating Brands’ Roles as Publishers (which drew a standing-room only crowd). We hope to have this opportunity again! The event is highly community-driven. Your votes will count towards 30% of the total selection process. The panel we ... (Read Full Article)

   Comment Mentions:   Obama   Austin   Texas

5. Content Curation is the Ultimate Engagement Tool Explore Curation Insights (Aug 12 2011) Content Curation is the Ultimate Engagement ToolLook here! Fire! Now that I have your attention…now what? Marketers know that grabbing someone’s attention is one thing, maintaining it is a whole other. Consider this, the average person’s attention can be held for eight minutes before drifting off onto another topic. That stat may seem daunting enough for marketers, but then you have to remember that 1.6 million posts and 60,000 websites are added to the web every day. With the constant stream of information available online, how do you keep anyone engaged with your brand?The ... (Read Full Article)

   Comment Mentions:   Content Curation   Curation

6. Content Curation: 6 Tips for Getting Started Explore Curation Insights (Aug 3 2011) Search engines are invaluable to web researchers, marketers and the general public. Sometimes, though, search results can be off-target for what you’re really looking for. Content curators are there to sift through the masses of Internet information to find relevant and usable content. They organize that information and categorize it for the people who would be the most interested in it. They also cultivate it in one place so its easier to find. This should be of particular interest to marketers trying to draw consumers to their brand, as the possibilities for explaining its value are nearly endless and ... (Read Full Article)

   Comment Mentions:   RSS   Content Curation   Content Marketing

7. Join Content Curators on LinkedIn Explore Curation Insights (Jul 21 2011) We’re pleased to invite you to join Content Curators, a professional forum on LinkedIn for content curation best practices and insights. It is moderated by HiveFire, Inc. (the same folks who bring you this blog) and provides a place where novices and experts alike can have their questions answered or weigh in with advice or lessons learned from their own content curation experiences.Until now, a lot of the best content curation discussions on the web have been happening in a social media vacuum. With Content Curators, marketers now have a hub they can go to for these kinds ... (Read Full Article)

   Comment Mentions:   HiveFire   Content Curation   Curation

8. Can Marketers Be Publishers? Explore Curation Insights (Jul 21 2011) Can marketers also be publishers? Many in the industry would argue that marketers already are. In the 1920s, marketers became radio producers with commercial broadcasting. They became television producers with the first TV commercials of the 1940s. With the popularity of blogs, online articles, social media platforms, mobile web and all the possibilities that the internet and Web 2.0 have to offer, today's marketers are publishers. Online content marketing is the most cost-effective method for reaching targeted audiences. It isn’t enough simply to have voice. Content marketing is becoming increasingly competitive and savvy marketers know to look ... (Read Full Article)

   Comment Mentions:   Content Marketing

9. 10 Content Curation Services your Agency should be Offering Explore Curation Insights (Jul 20 2011) Since the launch of our Curata Channel Partner program in early 2011, we have seen a number of innovative ways that marketing consultants, public relations (PR) agencies, content marketing agencies, inbound marketing consultants, and SEO & SEM agencies have been able to introduce content curation to their clients and add value-added content curation services as well. (Read Full Article)

   Comment Mentions:   HiveFire   inbound marketing   Content Curation

10. Social Media Marketing and Thought Leadership Explore Curation Insights (Jul 15 2011) These two concepts go hand-in-hand. According to Wikipedia, a thought leader is “recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.” Positioning yourself as a thought leader in your industry can be a significant factor in online marketing success - and social media is one of the best mediums for demonstrating it. (Read Full Article)

    Comment Mentions:   Social Media   HiveFire   Social Media Strategies

11. Content Marketing Best Practices By-The-Numbers Explore Curation Insights (Jul 11 2011) Behind all of the blog posts, articles and curated content you find here on the Content Curation Marketing blog, we’re really a bunch of numbers junkies. So today’s post is dedicated to the data that provides insight into how companies can bolster their online content to better engage customers and prospects, drive leads and support thought leadership. (Read Full Article)

    Comment Mentions:   HiveFire   Content Curation   Content Marketing

12. Fact: Content Curation Improves Your Bottom Line Explore Curation Insights (Jun 29 2011) It’s no secret we marketers continuously change hats. Remember a few years ago when the term “content curation” was not included in a marketer’s online mix? Now, according to the Content Curation Adoption Survey, 2011 Report by Curata, 48 percent of marketers are already employing content curation in some form. Content curation, offers us not only another tactical hat to add to our mix, but presents us with the responsibility of critically evaluating whether curation improves our corporate bottom line. By committing resources to add compelling and relevant content to a website, or blog, we owe it to ... (Read Full Article)

    Comment Mentions:   ROI   Verne Global   HiveFire

13. Content Curation Glossary Explore Curation Insights (Jun 27 2011) We're excited to announce that last week we launched a new section on our website that will be a key tool in your content curation arsenal. The Content Curation Glossary provides definitions for key industry terms (like content curation) and introduces you to curation thought leaders. Check it out and let us know your thoughts by posting a comment below. (Read Full Article)

    Comment Mentions:   HiveFire   Content Curation   Curation

14. 14 Content Curation Platform Must Haves Explore Curation Insights (Jun 20 2011) Anyone can be a content curator -- by selectively identifying, organizing and sharing the most relevant content on a specific topic or issue online.  Some people choose to do it purely manually by finding relevant content by browsing the web, organizing it with tags and other meta-data, and then sharing through a blog post, email or social media channels.  Others cobble together and duck tape various tools like Google Alerts and feed readers to emulate the content curation process.  Increasingly, people, particularly those strapped for time, are beginning to use emerging content curation platforms like Curata which can seamlessly and efficiently ... (Read Full Article)

    Comment Mentions:   HiveFire   Content Curation   Curation

15. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum Explore Curation Insights (Jun 17 2011) On Wednesday our CEO, Pawan Deshpande, spoke on a panel at MarketingProf’s B2B Forum, the high-profile B2B marketing conference that took place this week at The Boston Park Plaza Hotel. Accompanying Pawan on the panel, “Beyond Blogs and White Papers: 7 Approaches for Compelling Content That You Haven’t Thought Of,” was Eloqua’s Vice President of Content Marketing, Joe Chernov and Becki Dilworth, vice president of digital strategy at Bridgeline Digital. The panel, moderated by MarketingProfs’s own Ann Handley, addressed the content "Circle of Life" for B2B marketers and how emerging content formats and mediums can be ... (Read Full Article)

    Comment Mentions:   RSS   Boston   Pawan Deshpande

16. Must-See TV for Content Marketers, SXSW Panel Video Explore Curation Insights (May 24 2011) No, we’re not talking about the latest Thursday night line-up on NBC or a new reality show challenging marketers to daring tasks. The TV we’re talking about is the tips video from our standing-room-only, “Brave New World: Debating Brands Roles as Publishers” session at SXSW... (Read Full Article)

    Comment Mentions:   NBC   Pawan Deshpande   Joe Pulizzi

17. How Content Curation Makes You a Social Media Rock Star Explore Curation Insights (May 13 2011) Queen said it best when they said “We are the champions, my friend.” This is a statement. It says – “you know it, and I know it, so we may as well assume our roles,” and everyone did; as Queen made themselves one of the world's best-selling music artists of all time. Social media has become the fastest and most cost effective way to communicate with your audience. Consequently, if you are not social media-savvy then you can bet that your competitors are delivering information to your audience just like the rock stars you wish to be. How do you ... (Read Full Article)

    Comment Mentions:   Content Curation   Curation   Blog

18. Content Marketing Bootcamp Questions Answered! Explore Curation Insights (Apr 27 2011) On April 21st, HiveFire conducted a webinar "Content Marketing Bootcamp: 5 Simples Steps to Get Started." During the session, we had a number of fantastic quesitons that we we ran out of time to answer. Since you took the time to ask them we thought we could take the time to answer them! 1. Are there re-publishing concerns that we should be aware of? How is Plagiarism addressed? Is attribution enough? And will a short intro do? Are there any issues with respect to linking? Are there "official" fair use practices published anywhere? Should we be sending out content from ... (Read Full Article)

    Comment Mentions:   Social Media   RSS   AMA

19. Content Marketing Bootcamp: 5 Simple Steps to Get Started Explore Curation Insights (Apr 5 2011) Upcoming Webinar sponsored by HiveFire - Content Marketing Bootcamp: 5 Simple Steps to Get Started You’ve heard the buzz about content marketing and content curation but you’ve got questions. Why are they important? Is this something I should be doing? How do I get started? This webinar will give you a clear understanding of content marketing and content curation, why they’ve become increasingly important as marketing strategies and how to use them to make a measurable impact on your business today. You’ll learn that with the right guidance and tools, ANYONE can be a content curator. The ... (Read Full Article)

    Comment Mentions:   American Marketing Association   Pawan Deshpande   HiveFire

20. CMO Advantage - Content Curation Explore Curation Insights (Apr 1 2011) Ed Gaskin, from The Pulse Network, interviews Pawan Deshpande, Founder and CEO HiveFire Inc. HiveFire is a Content marketing technology provider offering solutions to transform content into successful online marketing campaigns. Pawan defines curation, explains the need for and benefits of curation, and how to evaluate vendor solutions. He discusses HiveFire's product Curata and provides case examples from Airvana, Verne Global and startupadvice.org. (Read Full Article)

    Comment Mentions:   Verne Global   Pawan Deshpande   HiveFire

21. 6 More Content Curation Examples Illustrated Explore HiveFire on Content Curation (Mar 18 2011) Following on the popularity of my original post "6 Content Curation Examples Illustrated", here's another 6 examples of outstanding content curation for different uses cases aross the web. (Read Full Article)

    Comment Mentions:   CMO   Content Curation   Curation

22. SXSW Update - #CurateDebate Explore HiveFire on Content Curation (Mar 14 2011) Great turnout at the @HiveFire Panel "Brave New World: Debating Brands' Role asPublishers" on Saturday morning - featuring panelists: Moderator: Tom Ashbrook, NPR, @OnPointRadio Joe Pulizzi, Content Marketing Institute, @juntajoe Pawan Deshpande, HiveFire, @TweetsFromPawan Lora Kolodny, TechCrunch, @lorakolodny Gary Kim, Carrier Evolution, @CarrierEvo Follow the commentary using hashtag #curatedebate on twitter. (Read Full Article)

    Comment Mentions:   Pawan Deshpande   HiveFire   Joe Pulizzi

23. Content Curation Survey Explore HiveFire on Content Curation (Feb 18 2011) HiveFire is conducting its first annual Content Curation Adoption survey. It is the first of its kind, and will set a benchmark for how, where and why marketers use original and third-party content. To set that benchmark, we'd like to get your insights. The survey will only take about 3 minutes of your time. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

24. Content Curation Tools: How to pick the right venue? Explore HiveFire on Content Curation (Jan 29 2011) By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration: 1. The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content? 2. The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In ... (Read Full Article)

    Comment Mentions:   RSS   Content Curation   Curation Station

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