Curation Insights

1. 6 Content Curation Examples Illustrated Explore HiveFire on Content Curation (Nov 24 2010) As 2011 online marketing and social media predictions start rolling in, we are hearing more and more about curation and how it's going to be huge every day. But most of the discussion is conceptual and theoretical, talking about information overload and parallels to curation in museums. To help demonstrate what content curation actually means in the flesh, I have compiled a list of a few illustrated examples of curation in action by marketers, publishers and every day consumers. (Read Full Article)

   Comment Mentions:   Digg   Novell   Matt Drudge

2. Content Curation & SEO: Myths and Realities - Webinar Recap Explore Curation Insights (Nov 12 2010) SEO or Search Engine Optimization starts with content. When people find you or your company online, they don't actually find YOU or YOUR COMPANY as an entity. They find content about you or your company. The only way you will get found is through content. When you create content that's indexable by a search engine, whether it's a digital magazine, newsletter, whitepaper, website, etc... you are creating content that will appear on search engines -- and that's the building block of SEO. (Read Full Article)

   Comment Mentions:   American Marketing Association   AMA   Lee Odden

3. Sorry, Tom. The App Store is NOT Curation Explore HiveFire on Content Curation (Oct 29 2010) A month ago, I listened to Tom Ashbrook, Tim O’Reilly, and Kevin Kelly of Wired Magazine refer to Apple’s “curated” app store experience versus Google’s “open” experience with regards to mobile apps. Listen at 19:28. Many others have referred to the App Store as “curation”. It’s an interesting discussion, but it’s not curation. They are not the only ones who have referred to the app store as curation Tom Forenski of Silicon Valley Watcher did in April, Elliot Van Buskirk of Wired did it again in May, and most recently, Dayna Grayson of North ... (Read Full Article)

   Comment Mentions:   Rohit Bhargava   China   At&T

4. HiveFire Advances Future of Marketing With Upcoming User Conference and FutureM Participation Explore HiveFire on Content Curation (Sep 30 2010) HiveFire, an online content marketing technology company, will explore the trends, including content curation, that will shape marketing as hosts and participants at several FutureM events next week. As a leading player in Boston's growth as a hub for the burgeoning online marketing community, HiveFire will be highly visible at FutureM, the first-ever week-long, multi-location conference showcasing the freshest thinking in marketing, media and technology. (Read Full Article)

   Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

5. Content Curation & Fair Use: 5 Rules to being an Ethical Content Curator Explore HiveFire on Content Curation (Sep 16 2010) Recently, Kimberley Isbell of the Nieman Journalism Lab cited a Harvard Law report and published an extensive post on news aggregation and legal considerations. From a curation perspective, the whole article is interesting, but what was the most surprising was that her recommendations for being an ethical content aggregator, were the same as being an effective content curator. The five recommendations are below. You can read the full article for the legal justifications for abiding by these practices. However, I have provided some reason on why you would want to follow these guidelines from a content marketing perspective: 1. Reproduce ... (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

6. In Service Of The King: 5 Ways Content Curation Supports Blog Marketing Explore HiveFire on Content Curation (Sep 12 2010) In the business blogging world, content is king. The challenge many of us face isn't in identifying who the king is, but in taking the time needed to elevate him into his throne. Content curation - the process of finding, grouping, organizing and sharing content - can be a powerful tool that is more than up for the challenge of hoisting 'Content the King' into your company's blog marketing throne. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Curation   Content Marketing

7. What Is Content Curation? Explore HiveFire on Content Curation (Aug 28 2010) B2B marketers 'working at the top of their game' increase web traffic quality and sales leads to seemingly unprecedented levels through the power of content marketing. However, it is the B2B marketers 'playing at the next level' that achieve truly unprecedented levels when they boost content marketing efforts with content curation. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Curation   Content Marketing

8. Congratulations to Pawan Deshpande and his selection as a BBJ 40 under 40 winner Explore HiveFire on Content Curation (Aug 23 2010) Imagine our delight when we found an email with the following subject line last week: Congratulations ... You have been selected a BBJ 40 under 40!! That’s right, our incomparable CEO Pawan Deshpande has been honored as of Boston’s top 40 executives under the age of 40 — from a field of more than 400 nominations, which the Boston Business Journal says is the highest number of nominations in the 13 years that the publication has been running the program. (Read Full Article)

   Comment Mentions:   Boston   Pawan Deshpande   Social Media Breakfast

9. Debating Brands' Role as Publishers : Vote for this @ SXSW Explore HiveFire on Content Curation (Aug 13 2010) Thanks to your crowd sourced effort in selecting the most compelling panel from a few weeks ago, our panel submission has made it to the next round at South by Southwest (SXSW), the popular annual technology conference held in Austin, Texas. But we're not there yet. SXSW is a community driven event and they are also crowd sourcing their panel selection. Your votes will count towards 30% of the total selection process. The panel we proposed is described below. We would love your votes towards making this happen. How to vote: If you don't have an account already ... (Read Full Article)

   Comment Mentions:   Austin   Texas   Content Curation

10. Business Blogging Is Easy? Explore HiveFire on Content Curation (Aug 12 2010) Business blogging is easy. That's why every company employs a full-time blogging staff that writes content so compelling it instantly transforms each visitor into a long-term client. (Read Full Article)

    Comment Mentions:   ABC   Taariq Lewis   Content Curation

11. If You Need To Increase Web Traffic, You Need To Pay Attention To Your Blog Explore HiveFire on Content Curation (Aug 10 2010) "We need to increase web traffic". That's the most common statement I hear from our customers. Everybody needs more eyeballs. And why not? It's the reason you've established a web presence the first place. (Read Full Article)

    Comment Mentions:   Blog

12. Create, Curate, but Don't Pirate: 2 Pointers about Content Curation & Ethics Explore HiveFire on Content Curation (Aug 5 2010) One of the most common questions that I get about content curation is about the ethics of content curation, and what guidelines and best practices should be followed when using content curation as a part of a larger content marketing strategy. There are three main guidelines that I keep in mind as (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

13. Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly Explore HiveFire on Content Curation (Aug 1 2010) Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing process. In this article, we explore the 3 avenues for value creation proposed by McKinsey's David C. Edelman. (Read Full Article)

    Comment Mentions:   Digital Marketing   ROI   Taariq Lewis

14. Why Social Curation fails for B2B Marketing - Curation Models Part I Explore HiveFire on Content Curation (Jul 29 2010) There are several models for content curation as a part of a content marketing strategy. Content can be curated by an editor/curator, by a crowd (social curation), or by a machine (algorithmic curation). In this multi-part series, I will explore the strengths and weaknesses of each approach and (Read Full Article)

    Comment Mentions:   Digg   Pawan Deshpande   Content Curation

15. 2 Ways Persistent Search Enables Content Curation: From TEDx Boston Explore HiveFire on Content Curation (Jul 26 2010) At the TEDx Boston Pre Adventure Panel on The Future of Search, tonight, we learned a great deal about how search and searching are evolving online. However, one interesting note that sent me researching was the concept of “persistent search” and its impact in the way individuals are searching and search technology. (Read Full Article)

    Comment Mentions:   Taariq Lewis   Content Curation   Curation

16. Content Curation Wiki : In search of a Content Curation Definition Explore HiveFire on Content Curation (Jul 22 2010) Recently while searching for posts about content curation, I noticed that Google suggest recommended “Content Curation Wiki” and “Content Curation Definition” as suggested queries, indicating that a significant volume of users are searching for these terms. (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Brian Solis   Pawan Deshpande

17. B2B search engine marketing strategies optimized in 2 Ways with Content Curation Explore HiveFire on Content Curation (Jul 18 2010) Quality content curation allows the marketing executive to continuously identify, extract and organize the numerous keywords that make up the long tail of an industry’s social media conversations. Without Content curation, this process can be extremely time consuming and repetitive. (Read Full Article)

    Comment Mentions:   New York   HiveFire   Taariq Lewis

18. Twitter - Curator's Best Friend Explore HiveFire on Content Curation (Jul 11 2010) By being a content curator, you are performing a service for your audience - you sift through the infinite ocean of content and bring the best to their attention. By helping them you are earning their trust. But who is helping you? Where do you find that best content? (Read Full Article)

    Comment Mentions:   Eugene Mandel

19. In Soviet Russia, Content Curates You Explore HiveFire on Content Curation (Jul 9 2010) We often think of a person, the curator, or a group of persons, in the case of social curation, as the ones curating content . But if you think about it backwards, content does passively curate people as well. (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Pawan Deshpande   Curation

20. Curation at #SXSW 2011: We need your help for Crowd Sourced Submissions Explore HiveFire on Content Curation (Jul 2 2010) Last year at SXSW, Steve Rosenbaum of made waves about content curation by predicting that over the next year the “curator” will become one of the top five jobs. In 2011, we are planning on heading to SXSW to continue the content curation saga and share how content curation is no longer just a (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   Content Curation   Curation

21. 6 Reasons why Content Curation Tools may NOT be for you Explore HiveFire on Content Curation (Jun 25 2010) Following the lines of 7 Reasons NOT to do Content Marketing, I put together a list of reasons why some individuals and organizations may NOT want to include content curation or use of content curation tools as a part of their content marketing strategy. Since content curation is a means of bolste (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

22. Guest Post: Joanna Hamblin @GoodNatureGirl: What is Content Curation and How Can it Help Shape Green Biz? Explore HiveFire on Content Curation (Jun 23 2010) This post comes from Joanna Hamblin. Connect with her @GoodNatureGirlContent curation refers to the work of aggregating and editing digital content (news, blogs, social media, events, etc) as part of an online strategy to nurture leads and build an online community. (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   Austin   Pawan Deshpande

23. My Turn as a Content Curator: Three Things I've Learned Explore HiveFire on Content Curation (Jun 15 2010) This past week I became a content curator. In my role consulting with HiveFire, I took on the job of curating content for the Digital Marketing Days’ Breaking News portal, which is hosting news related to Digital Marketing Days conference & expo, June 14 – 16, 2010 at the Hilton, in NYC; featu (Read Full Article)

    Comment Mentions:   HiveFire   B2B marketing   Digital Marketing Days

24. SEO vs. PPC is a non debate for B2B Marketing. To secure maximum quality leads, cheaply, is all that matters. Explore HiveFire on Content Curation (May 30 2010) The ongoing debate on the greater of conversion effectiveness between Search Engine Optimization (SEO) and Pay-per-Click (PPC) is a non debate for B2B marketers. If the objective of B2B marketing is to secure quality leads for the sales team, at the lowest possible cost, then all that matters is delivering the maximum quality-lead impact to sales with the highest return on investment. Below I will share some thoughts on how marketers can change the framework of the debate by asking different questions of their Paid Search and Organic Search strategies. (Read Full Article)

    Comment Mentions:   Taariq Lewis   Content Curation   B2B marketing

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