Curation Insights

1. The Foundation of your Content Marketing Pyramid: Content Curation Explore HiveFire on Content Curation (May 18 2010) Content marketing relies on content and lots of it, in many shapes, forms and sizes. Many proponents of content marketing have been focusing on how you can leverage your existing content towards building out your content marketing strategy. For example, you can take an eBook and slice it into twen (Read Full Article)

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2. Three ways in which Content Curation helps Marketers overcome lengthening sales cycles Explore HiveFire on Content Curation (May 8 2010) Although most B2B marketers understand the “who, what, when and why” as prospects enter the funnel, keeping up with the key issues that drive initial prospect interest is difficult. Content curation allows companies to capture and share a comprehensive collection of relevant content key to the current issues which drive customer interest and search for a solution. Delivering authority before there’s a sales pain establishes a history of insight and commitment to a topic. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Curation   Curation

3. Content Curation could solve the biggest challenge facing B2B marketers: Lead Generation Explore HiveFire on Content Curation (May 6 2010) According to Marketing Sherpa, generating leads is the most significant challenge for B2B marketers. Companies take many different approaches to generating leads. Most use a mix of marketing programs, tradeshows, public relations, and increasingly, social media. (Read Full Article)

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4. The Apple iPad is relevant for B2B Marketers as traditional publishers retreat from niche markets Explore HiveFire on Content Curation (Apr 14 2010) With content curation, B2B marketers, the newly emerging industry trade-publishers, can deliver new niche, periodicals to their audiences of customers. Additionally, as niche markets demand that their publishers deliver increasing relevant industry content, B2B marketers that curate will be able to easily satisfy this demand. Thus, B2B marketers may be a new and compelling competitor to traditional publishers that previously controlled the flow of information. As traditional publishers seek new platforms for advertising and subscriptions, such as the iPad, their focus on niche markets will continue to decrease and move elsewhere. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Curation   Curation

5. The Internet transforms online news into B2B content marketing engagement: It’s a consumption experience! Explore HiveFire on Content Curation (Apr 7 2010) In my view, news, as we have grown up to understand the concept is no longer correct in an online, always-on world. What we call “news” today has transformed and become part of the engagement story, online beyond the original definition. News is mainly an information consumption experience, not an information production output. B2B marketers who understand the influence of this new form of “news” can collect, curate, and engage with customers in a novel way. They can also secure an edge against competitors who are stuck in traditional definitions of news and marketing for customer engagement. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Curation   Content Marketing

6. Curating relevant industry news content can increase authority and trust in B2B marketers Explore HiveFire on Content Curation (Apr 4 2010) Curating targeted and relevant industry news content delivers dynamism and sociability to support the B2B buy cycle. B2B buyers are already overloaded with periodical information hundreds of various RSS feeds, custom newsreaders or news sites. There is a unique opportunity for marketing executives to increase their authority by adding relevant, curated news content to their current, content marketing activity. (Read Full Article)

   Comment Mentions:   Taariq Lewis   Content Marketing   Curation

7. B2B Content Curation adds a new competitive channel to influence online vendor preference Explore HiveFire on Content Curation (Mar 29 2010) A curated collection can be analyzed for additional information that can drive competitive intelligence and marketing response. With a curated collection of content, visitors will express their intention and preferences across both original and curated content. This additional intelligence is a new competitive resource for the firm. Without curation, most firms can only measure which of their original content was of value to their customers. Those firms that curate will have an additional competitive view into what content is driving customer interest. (Read Full Article)

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8. Is Content Curation anything like Museum, History or Library curating? We say Yes. Explore HiveFire on Content Curation (Mar 22 2010) Therefore, to compare social media and museum or library curating we should ask: Do social media curators conduct research around specific topics? Do social media curators select the best information, around these topics, and then organize this information into relevant collections? Do social media curators represent curated, social media in a particular narrative that highlights the relationship and relevance between each artifact of information? Finally, do social media curators then present their collections to share with the public? (Read Full Article)

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9. Content #curation delivers engagement wins in the attention economy and authority economy Explore HiveFire on Content Curation (Mar 19 2010) Thus, companies that curate the voices, of authority, around the issues of their customers have a unique opportunity. Those who curate and share these conversations will receive leadership and authority from their readers. Companies need to show such authority in order to secure the valuable attention of their customers. However, you're only going to believe that such authority can be conveyed, by curation, if you also believe that aggregating relevant content does not reduce the value of the article to the reader. If aggregating content reduced value to the reader, then HuffPo wouldn’t successfully secure millions of recurring ... (Read Full Article)

   Comment Mentions:   Taariq Lewis   inbound marketing   Content Curation

10. B2B Social Media: Senior marketing executives want control. Explore HiveFire on Content Curation (Mar 9 2010) However, the problem, from my perspective, is one of control. Who controls Social Media in the organization? Does it fall under Corporate Marketing or Marketing Communications? If Social Media ROI doesn’t deliver, as promised, who’s responsible, the eMarketing Manager or her boss? Finally, if an eMarketing or Social Media Manager positively impacts revenue growth, how does the firm properly reward that individual and encourage the rest of the organization to support that success? (Read Full Article)

    Comment Mentions:   Social Media   Taariq Lewis

11. A Successful B2B Social Media Strategy Requires Relevance Explore Curation Insights (Mar 4 2010) B2B businesses are making significant social media efforts without generating business ROI. Our customers tell us that the amount of time and energy that goes into daily social media marketing seems obtuse; they work hard to share a lot of content on a lot of channels, but that content does not lead to more sales or more qualified prospects. So why invest in social media? Most businesses know they should, but do not know how to do so effectively. According to Dr. Neil Hair of the E. Philips Saunders College of Business at Rochester Institute of Technology, “Only one in ... (Read Full Article)

    Comment Mentions:   Taariq Lewis   Content Curation   Curation

12. One Tip for Online Brand Leadership Explore HiveFire on Content Curation (Feb 23 2010) Many of our customers tell us that becoming the key industry resource online is a top priority that they fail to accomplish. This status is typically reserved for analysts, an industry association, an industry publication or a news website. But there is a competitive edge available to those companies who want their prospects to treat them as a key industry resource for a specific issue during and after the buying process (Read Full Article)

    Comment Mentions:   Taariq Lewis   Content Curation   Curation

13. OMS Q&A #3 Explore HiveFire on Content Curation (Feb 16 2010) OMS Q&A; #3 Question: "Wouldn't you need an established brand for say Twitter to work in a B2B environment?" (Read Full Article)

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14. OMS Q&A #2 Explore HiveFire on Content Curation (Feb 16 2010) OMS Q&A; #2 Question: "What are tools for organizing content online non-manually" (Read Full Article)

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15. OMS Q&A #1 Explore HiveFire on Content Curation (Feb 16 2010) OMS Q&A; #1 Question: "Working for a non-profit I want to establish great credibility. Would it not be advisable to have a credible "competitor" as a fan on my Facebook page?" (Read Full Article)

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16. An easy tip to be the #1 industry resource for your customers Explore HiveFire on Content Curation (Feb 12 2010) What company, brand, website, or information resource do your customers trust above all others to provide comprehensive insights? Many companies are at a disadvantage when asked. Usually, the answer will be an analyst, an industry association, tradepublication, or a news website. (Read Full Article)

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17. Everyone Curates; It's Your Commitment That Counts Explore HiveFire on Content Curation (Feb 12 2010) You may not realize it, but everything you do and everything you think comes down to curation. Our minds are programmed to do it; it’s how we survive and thrive. Making basic decisions like which restaurant to eat at or what pair of shoes to buy can be fun, and people enjoy the process of searching and picking, absorbing and critiquing. Well I’m here to tell you that curating content can be fun too; it’s just a matter of knowing what you want and being determined to get it. (Read Full Article)

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18. Google Buzz: Content Curation for the Masses Explore HiveFire on Content Curation (Feb 11 2010) On Tuesday, Google announced the release of its newest tool for the content curator: Google Buzz. Buzz allows users to share their best information, opinions and dialogues with friends through Gmail. While sites like Twitter are great engines for information sharing, Buzz helps individuals find the right information, integrate and automatically share that content with friends. Buzz also automatically syndicates content sourced through Blogger, Google Reader, Picasa and other tools. (Read Full Article)

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19. The Social Media Strategy Explore HiveFire on Content Curation (Feb 10 2010) For many of us, social media is a blessing - guiding us toward the answers we seek by shortening search times, summarizing the big pictures and offering up quick analysis. As individuals, social media has allowed us to develop an online identity and share our views to an audience size that has typically been reserved for the rich and famous. But for businesses, social media can cripple communication efforts. In his article The Information Divide: The Socialization of News, Brian Solis stresses that information moves with or without businesses. Business communicators often have to choose between being accurate or immediate when ... (Read Full Article)

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20. Validating PR Communication with Industry Education Explore HiveFire on Content Curation (Feb 9 2010) Education supports communication. Wouldn't it be nice to receive a Press Release with all the relevant news, discussion, information and resources available to support the story? Recent business trends toward social media and inbound marketing show us that a company voice is no longer solely owned by that company. As marketers, we need to own the discussion, offering readers the sources behind our products, the communication around our brands, and the education surrounding our market. (Read Full Article)

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21. Product Launch Readiness: Get your brand ahead of the competition Explore HiveFire on Content Curation (Feb 8 2010) Wendy Marx of Marx Communications as a quality presentation titled "How to Improve the ROI of your New Product Launch". In this presentation, Wendy outlines the five important product launch steps product teams should execute ensure a successful product launch meets its objectives. These steps are all good product launch essentials. I would also recommend that any new product launch team consider these as a foundation to a sensible PR strategy. However, if all your competitors are able to use the same strategies, where is the PR edge for a new product launch? Is there any way to increase the ... (Read Full Article)

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22. The age old acronym "R&R" Explore HiveFire on Content Curation (Feb 4 2010) We all need Rest and Relaxation: It’s why we work hard; it’s our free time to collect and enjoy ourselves – to unwind. Real R&R; comes with the satisfaction of knowing that you’ve done your homework; that you have earned your vacation. It is here that a new type of R&R;: Relevance and Recurrence brings paralleled contentment to marketers by providing them with some needed time off. (Read Full Article)

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