Pawan Deshpande, CEO and founder at Hivefire, discusses how to launch a fast and effective content curation program with the tools you already have in-house.

The latest word on the street (and in AdAge) is that The Huffington Post is now working with ad agencies and marketers to help them build branded websites and assist in the creation, curation and distribution of content to brands’ key consumers. The site is already working with a “major consumer-goodsadvertiser” to create a branded website that offers lifestyle-oriented content, with a team of social marketers from the advertiser tasked with generating new site content and curating existing content from The Huffington Post. Execs at AOL Advertising (HuffPo is a subsidiary) said the publisher created the new service to keep ...

"The majority of curation programs do nothing to differentiate the organization using the tactic," some would say.

The biggest return on investment for an association doing content curation may be intangible: bolstering your association's reputation as the best place (or at least one of the best places) to find high-quality knowledge and useful news in your specific field or industry.

Content curation involves publishing a best-in-class roundup of relevant content.

Content marketing is not about "selling" in a direct sense, even though it is about "sales."

Only 49 percent of content marketers have developed a strategy around their content, which means they're posting content with no clear reason for doing so. But a strategy is necessary if your content is going to grow your business. Not only does it create parameters around the kind of content you produce, but your content ultimately has a more direct impact on the future of your business. So stop posting content for content's sake and start developing your content strategy in three steps.

Many B2B marketers have still struggled to find their footing in the social media marketing game. This article breaks down how you can be successful on the six most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest.

Listen to 3 key leaders in the Content Curation world: Oliver Hsiang from StumbleUpon.com, Guillaume Decugis from Scoop.it, and Gary Griffiths from Trap.it explain the wonderful evolution of how our specific interests are delivered to us in a much more powerful and meaningful way. Add the social media and sharing element and wow; a delivery of premium crowdsourced information and education is distributed worldwide.

Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog. In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category in a survey and have the MarketingSherpa audience vote on the overall favorite in each category for a readers choice award. We need your help! Please vote for us by posting the following comment: "I nominate http://www.contentcurationmarketing.com/ for Best B2BMarketing Blog" on http://sherpablog.marketingsherpa.com/marketing/readers-choice-blog-awards/ in the comments section. Thank you and keep curating! The Content Curation Marketing Today ...

In all cases, curated content helps consumers avoid mediocre Internet content, ... Content Curation Marketing, our company blog, is an example of balanced ...

Some 95 percent of surveyed marketers say they have curated content in the past six months. Among marketers surveyed, roughly one in three (32 percent) curate content daily, three in ten (31 percent) do so weekly, and one in five (21 percent) curate content on a monthly basis. Social mechanisms are a top, though not only, channel for sharing that content.

The first step of content curation is to determine what B2B content to share and why. A common concern among all social media marketers, not just those in B2B marketing, is that sharing others’ information will drive its readers and that traffic to the competitors’ websites, rather than to their own. This does not seem to be an issue though. In fact, the businesses that are successfully curating content and sharing it are being seen as the thought leaders within the industry. This ultimately seems like an even more positive impact for the business and could provide even more website ...

It was obvious in 2011 that both "content marketing" and "content curation" were going to be big buzzwords in the marketing arena in 2012. It has happened.

Content curation is a way to make sense of the chaos that exists online today. Whether it be curating your own content or visiting a site that was curated by someone else, you can access a wealth of relevant and timely information on a particular topic at a one-stop destination instead of spending hours surfing the web through mediocre content.