Let’s suppose everyone is on the same page by now and we all know that content marketing, curation, and basically being interesting and worth following on the web is where it’s at. That’s how a website turns into a destination. And how it becomes a profitable thing rather than a hobby or brochure.

At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how to allocate resources is essential to successful content marketing.

Stop Hesitate and Listen (wise words from the mouth of the entertaining musician, Vanilla Ice). Because it’s not some new fangled technique that you didn’t learn, don’t know and can’t face getting your head around. It’s a pretty simple premise, really: use engaging content to attract and build an audience that has the potential to become your customer base.

Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was said, and what you missed if you weren't there. Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over ...

Content Marketing as defined by Brian Clark, founder of CopyBlogger.com = Giving away information with independent value in order to sell something related.

What to Consider When Evaluating Content Curation Platforms for Marketing ... the basic steps in content curation for marketing purposes are straightforward: ...www.psgroup.com/Content-Curation-Evaluation-Framework-...

Content curation is a hot topic at the moment. Blogs and Twitter feeds are exploding with discussion about this up-and-coming way to find, organize and share content to support marketing objectives. It seems that everyone in the marketing space is talking about it. What is curation exactly? What is the best way to use it? These and similar questions overload message boards, and now is the chance to get the answers. During Future M, a community-driven, week-long series of events where the freshest thinkers in marketing, media and technology will discuss what the future holds, it seems only appropriate that ...

According to SAP CMO Becher, the distinction between B2B and B2C has all but disappeared. So he's out to humanize the brand, and communicate how SAP helps people, not (just) their companies, thrive. To that end, Becher offers up a more provocative thought - that digital as we know it is "dead" and content is no longer king - but rather that Curation is.

08.23.2011– Cambridge, Mass. – August 23, 2011 – HiveFire, Inc., the content marketing solution provider and maker of Curata, has announced that it is powering FutureM News Site that will provide up-to-the-minute information on FutureM, a week-long set of events organized by MITX (the Massachusetts Information Technology Exchange). FutureM is designed to help marketers learn about, tackle and manage the trends and technologies that will impact the future of marketing. The microsite is part of HiveFire’s founding sponsorship of FutureM.

HiveFire, Inc., an online content marketing technology company, today announced that CEO Pawan Deshpande will lead an informative session at Content Marketing World, taking place Sept. 6-8 in Cleveland, Ohio. During his presentation, "Constructing a Powerful Content Curation Formula for Your Brand," Deshpande will provide an overview on the growing practice of content curation -- the process of finding, organizing and sharing online content -- to support marketing goals and explain its key benefits, which include establishing thought leadership, improving SEO and increasing brand visibility.

HiveFire, Inc., the content marketing solution provider and maker of Curata, has announced that it is powering FutureM News Site that will provide up-to-the-minute information on FutureM, a week-long set of events organized by MITX (the Massachusetts Information Technology Exchange). FutureM is designed to help marketers learn about, tackle and manage the trends and technologies that will impact the future of marketing. The microsite is part of HiveFire's founding sponsorship of FutureM.

G'day! If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! MASTER BUSINESS communicator Shel Holtz, ABC, shares with us his views on why content curation is the 'next big thing' and why.

When the topic of content curation is raised in the office, at networking events, or most importantly in the boardroom, do you have the information and knowledge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of content curation. The challenge for marketers seeking information is that as content curation continues to evolve, there is not one singular destination to consume all the essential intelligence. Until now. Curata has curated a list of some the most ...

Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.

Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.