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The Open and Shut Case for Content Curation
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Content Curation is Important Because Prospects Have Too Little Time, Face Too Much Information
Explore AllWebTuts » (7 hours, 24 min ago)
Edelman’s Steve Rubel argues taht "in an era of self-publication (for brands as well as individuals) and increased noise we’re all faced with the problem of too much content and not enough time."
That's why "scaling this information and providing value through quality curation" adds value.
Comment Mentions: Steve Rubel Australia Content Curation
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One Way of Quantifying Content Curation Return on Investment
Explore Social Media Strategy (15 hours, 28 min ago)
Many would argue it is difficult to quantify the return on investment from content curation, in its many forms. Here, among other themes, is one way to attempt to quantify return from one form of content curation, namely "tweeting." Note the conundrum: all content marketing activities have to relate to business objectives. But it is tough to measure the impact of this one form of content curation marketing to an identified business objective.
Comment Mentions: Marketing Strategy
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Social Media Influence, When Using Content Curation, is a Lot Like Journalism
Explore InfiniGraph (Mar 23 2012)
Social media influencers acting aspublishers or content curators are exhorted to use the same fundamental tools journalists are taught when trying to determine whether something is "news worthy."
The content chosen for curation ideally follows the “5 W rule”: Who, What, When, Where, Why. All journalists learn, early on, that any news story should answer those questions.
Comment Mentions: Content Curation Curation
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Apricot Jam Launches Curated Site for Non-Profits
Wild Apricot has launched Apricot Jam, a new online content site offering a curated collection of fresh posts and articles on relevant topics for associations, non-profits and membership organizations. The site is intended to raise exposure for Wild Apricot, a software tool for non-profits. That's what content marketing is all about.
Comment Mentions: Content Curation Curation
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Judgment, Automated Email Boost Audience Growth
Explore Curata on Content Curation (Mar 21 2012)
Both the exercise of editorial judgment and use of automated email distribution seem correlated with audience growth for content marketing sites using Hivefire curation tools, an analysis of more than one millionarticles curated by HiveFire’s business-to-business customers has found.On average, the studied sites published about 17 percent of potential material delivered by curator-selected real simple syndication feeds, but curators that published a smaller percentage of potential stories saw higher traffic growth. The correlation seems to be that more-selective posting drove more readership.The analysis also found that delivering curated content using automated online newsletters universally resulted in higher ...
Comment Mentions: HiveFire Content Curation Content Marketing
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Does Visual Content Curation Work for B2B Marketers?
View all 2 articles » Explore Social Media Group (Mar 19 2012)
Instagram, Tumblr and Pinterest are prime examples of "visual content curation." What isn't so clear is whether visual content curation works so well for business-to-business brands. You've probably run into a couple of examples of B2B efforts on Pinterest, for example. What isn't clear at the moment is whether visual content curation works better than more traditional approaches to curation, in a B2B context.
Pinterest Isn't a Primary B2B Tool, But it Might be the Next Evolution of Curation - Welcome to Snip.it
Comment Mentions: Content Curation Curation SXSW 2012
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Content Curation at SXSW
Explore sparkplugdigital.com (Mar 14 2012)
David Carr, a prominent journalist for The New York Times, reported at SXSW this past week about a new standard for attribution aimed specifically at web content publishers, called the "curators code." Last year the "big debate" was about the difference between journalism and content marketing. This year it was more about content curation and "original" content. Both are interesting and thought provoking subjects for a conference. It isn't clear whether there are many practical implications for major brand content marketers, though.
Comment Mentions: New York Times Content Curation Curation
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Some B2C Content Marketing Lessons Might Apply for B2B Marketers
View all 2 articles » Explore Business 2 Community (Mar 13 2012)
Business to business content marketers face hurdles business to consumer marketers often do not face, namely that the odds a consumer has a potential personal and emotional engagement with a product are much higher. B2B marketers often do not have an opportunity to build on such emotional connections. But even B2B marketers probably can benefit from user behavior suggesting that posts, tweets and status updates filed on weekends get significant readership, which might be contrary to conventional wisdom.
Facebook Content Marketing Lessons from Large Auto Brands - contentmarketinginstitute.com
Comment Mentions: Content Curation Content Marketing Curation
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Where Do You Find the "Good Stuff" to Curate?
Explore 12most.com (Mar 10 2012)
Curators often wonder where they can find ideas to shape their stories and coverage. There is no easy answer, though many claim to know. Why is any story you see or hear or read interesting? Answer that question and you will know "what," if not "where" to find content of high interest to a firm's potential customers. Industry trade journals and blogs always are a good place to start. But it isn't the "where," it's the "what?" and the "why?" Why will a content item be interesting and relevant?
Comment Mentions: Guy Kawasaki Media Blog
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Content Curation is "for" Readers, Viewers and Listeners, Not "About You"
Explore The Conversation Manager (Mar 8 2012)
Talking about yourself too much generally does not create high engagement. Brands and companies also, should not be too over-promotional when doing content marketing, and curating content.
The business purpose is to create an audience first, then prospects as a follow on. You want, as a content curator, to create the equivalent of a hit TV show, not an effective commercial, though there is a clear business reason to create effective commercials.
But commercials only work when there is an audience first.
Comment Mentions: Content Curation Curation
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Tools For B2B Content Curation
View all 2 articles » Explore Increase RSS (Mar 7 2012)
EWanting to do content curation is one thing. Doing it is another. Here are five tools business to business marketers can use to support their content curation efforts.
30 Content Curation Tools for Personal or Professional Use - Diigo
Comment Mentions: Content Curation Curation
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HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views
View all 2 articles » Explore adotas.com (Mar 7 2012)
ADOTAS – Online marketing technology company HiveFire released a report this morning looking at the way marketers collected curated content through 2011, and analyzing which practices and strategies were most successful in engaging readers. Content curation is the process of both creating and linking to pertinent content on a B2B website, and HiveFire makes a software solution, Curata, that automatically culls and organizes related content from around the web. Peering into the way the company’s
HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views - adotas.com
Comment Mentions: Pawan Deshpande Content Curation Curation
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5 Models for Content Curation
Explore Ragan Communications (Mar 6 2012)
Content curation, like any other important business to business marketing endeavor, can assume a number of forms. Here are five basic ways the content curation function can be approached, each suggesting a different use of tools and editorial functions. Each might be said to require a different level of editorial judgment and value added insight. Many curators will use several of the approaches.
Comment Mentions: Steve Rosenbaum Rohit Bhargava America
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Is it Who You Know or What You Like?
Explore Help My SEO (Mar 4 2012)
To the extent that social media has become a basic part of content marketing and content curation, one still has to ask: does the social graph (who a user knows) have much predictive power in terms of any business selling more product to another business?
Some might argue the social graph is less useful than the "interests" graph.
Comment Mentions: Google Analytics
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SEO is One Advantage Of Content Curation
Explore SEO and Traffic (Mar 2 2012)
Content curation offers several different business value, ranging from thought leadership to lead generation. But search engine optimization rankings have been a value for some time. Not the only value, but among the values.
Comment Mentions: Content Curation Curation Blog
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