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The Open and Shut Case for Content Curation
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What is a Marketing Technologist; Why Do You Need One?
What is a “Chief Marketing Technologist,” and why might a brand need a person with that title?
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Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter
Explore Website Content Made Simple (Apr 27 2012)
SEO content marketing has been, and remains, one of the most effective strategies for companies wishing to get their brand out there and seen by the masses. However, well-meaning companies can easily lose their way when creating SEO content, becoming absorbed more in the clever SEO techniques that exist than in the creation of valuable content. It’s a balancing act to be sure, and one that you will have to perfect if your SEO content strategies are going to be successful. When the concept of search engine optimization was first introduced, many websites went overboard, stuffing as many keywords ...
Comment Mentions: SEO Content Marketing CMI
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7 Tips for Creating a "More Popular" Blog
Explore Website Content Made Simple (Apr 23 2012)
Establishing a blog on your website is one of the fastest ways to make your product or service known. If you already have a blog and you aren’t getting the results you need, it is time to review your content and ensure it is going to attract readers, and most of all, hold their interest. Here are 7 tips to get your blog seen, read and shared.
Comment Mentions: Digg Business Blog Blog
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Winning The SEO Battle Through Content Curation
View all 2 articles » Explore Forbes.com (Apr 18 2012)
The battle for top billing on the search results page is fierce, and sites with fresh, relevant content are the ones that come out on top, argues Hivefire CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO.
Content More Important than Links for SEO? - mylinkbuildingreviews.com
Comment Mentions: SEO Pawan Deshpande Content Curation
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Aggregation, Curation, Original Content at the Huffington Post
Explore Columbia Journalism Review (Apr 18 2012)
The Huffington Post now has won a Pulitizer Prize. It boasts 68 sections, three international editions, 1.2 billion monthly page views and 54 million comments in 2011. It has more traffic than virtually all the nation’s established news organizations and amasses huge amounts of content. It started out with aggregation, added curation and finally original content. The point, perhaps, is that there might be a role for all three types of content.
Comment Mentions: Huffington Post Guardian Australia
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Semantic Search Will Make Content Curation More Valuable, SEO Less Useful
Explore MediaPost (Apr 9 2012)
Google's search rankings are the reason the search engine optimization even exists. But SEO leads to "SEO gaming" of search results. As Google moves increasingly to "semantic search," incorporating assessments of searcher intent, SEO gaming will become harder. That's a good thing. Those changes also illustrate why content curation is becoming more valuable. Curation can answer questions in ways that semantic search algorithms prefer.
Comment Mentions: SEO Danny Sullivan Content Curation
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Simple Content Curation Overview
Explore PureVolume™ (Apr 3 2012)
Here's a brief, but easy argument for doing content curation. The "why" is pretty simple. The "how" is anything but simple.
Comment Mentions: Content Curation Curation
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Content Curation is Not "Automatic" or "Easy"
Explore Ultimate IM Club (Apr 3 2012)
People who argue that content curation is "easy" tend to be people who haven't done it for an extendd period of time, some of us would argue. People who argue curation can be done by algorithms alone likewise haven't had to wade through lots of algorithmically valid but bothersome collections. Like anything else you want to do "well," it's work. Sometimes, it is hard work.
Comment Mentions: Content Curation Content Marketing Curation
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Content Curation is a Structured Way of Sharing Information
Explore trainingmag.com (Apr 2 2012)
If you actively use social media, you likely already have participated in content curation. Any time you share a link to content you have not created, you are a content curator. You are providing a filter, directing your readers to a specific target in a sea of information clutter. You also are providing context—that is, the understanding of why the link may be meaningful to your audience at that particular point in time, especially if you add a few words of explanation. Content curation marketing essentially makes the process a structured activity.
Comment Mentions: Media Content Curation Curation
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Is Content Curation An Essential Part of "Semantic Web?"
Explore CoolOnlineCash.com (Mar 28 2012)
Lately the term “Web 3.0″ is being thrown around more and more. You can get a big debate on what that means, but it tends to be synonymous with the "semantic web," a web experience that is more natural and richer because your search history is used to refine how your search experience, and results, are generated.
Some think content curation will be a necessary part of the semantic web.
Comment Mentions: YouTube Content Curation Curation
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Breaking News Can Drive Inbound Traffic, Optify Argues
Explore Curata on Content Curation (Mar 20 2012)
Breaking news presents a unique inbound marketing opportunity for business-to-business marketers, even though most B2B marketers likely believe that is not the case, argues Optify. The typical objection is that “breaking news events” cannot be planned for, and hence are not easy to fit into a B2B content marketing program. Though Optify cautions that the results of a recent study are “mostly anecdotal,” during studied “breaking news” events, about 70 percent of the search engine results page real estate above the fold was used for placed results rather than natural-organic results. That suggests a B2B events. The extent and pace ...
Comment Mentions: Japan inbound marketing Content Marketing
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5 Ways To Increase Post Relevance
Explore blog.infinigraph.com (Mar 14 2012)
Once a commitment to "blogging" as a form of content marketing has been made, those charged with creating and sustaining such efforts fairly quickly will find themselves immersed in the practical details of creating the content. They will encounter lots of advice about what to do, and how to do it. Paying attention to what works, and doesn't work, in terms of audience response, typically becomes important.
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Is it Who You Know or What You Like?
Explore Help My SEO (Mar 4 2012)
To the extent that social media has become a basic part of content marketing and content curation, one still has to ask: does the social graph (who a user knows) have much predictive power in terms of any business selling more product to another business?
Some might argue the social graph is less useful than the "interests" graph.
Comment Mentions: Google Analytics
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Content Curation, SEO RSS and Social Media: How do They all Fit Together?
Explore Increase RSS (Mar 1 2012)
Search engine optimization, content curation, Real Simple Syndication and social media all are parts of the toolkit any business-to-business marketer can, or must, use these days. Al play a part, though, in targeting use of content marketing to achieve a business result.
Comment Mentions: SEO Content Curation Content Marketing
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Curata Offers Free News Sites to SXSW Attendees
Explore JVC @ BroadcastNewsroom.com (Feb 28 2012)
CAMBRIDGE, MA -- (Marketwire) -- 02/28/12 -- With nearly 50,000 people expected to descend on Austin, Texas next week for the leading conference on the future of media, SXSW, it will be difficult for brands to stand out and for audiences to find the content that matters most to them. For this reason, online content marketing technology company HiveFire, Inc. today announced it will offer its content curation tool, Curata, free to brands that want to create custom sites with company and industry
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