1. Articles in category: Best Practices

    1-24 of 68 1 2 3 »
    1. How to get started with hashtags for curating on Twitter

      If you are curating content on Twitter, its common to retitle content to something more relevant and attractive.  In addition, many people also append hashtags as well.  For new curators who are not familiar with what hashtags to apply, there's a quick guide on doing so:

      However for B2B content marketers just starting out with curation, it can seem difficult to know where to begin. Here’s an inside tip – you can find 85% of the content you need for curation via a simple, often underrated tool: the humble hashtag.

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    2. Content Curation & Analytics: What to watch and what to ignore

      Content curation is unique among content marketing strategies because it relies on third-party off-site content.  As a result, audience behavior is very different from traditional online marketing campaigns where all content is consumed within a brand’s online properties. Let’s take a look at metrics to pay attention to specifically for content curation initiatives, and just as importantly, misleading metrics that you should ignore as well. We will provide a walk through of metrics by channels for your curated content namely sites, email newsletters, social media outlets, and feeds.

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    3. How to find your unique point of view for Thought Leadership

      How to find your unique point of view for Thought Leadership

      Craig Badings of Thought Leadership Strategy provides a framework on identifying a unique topic and position of interest to your prospects.  While he talks about this in the context of developing a thought leadership strategy, it is also a prerequisite process to any content curation initiative:

      ... identify whether anyone else already occupies this space. If so you may be two steps behind already. Thought leaders are always two steps ahead. Then research your market to gain an in depth understanding of their issues and possible solutions.

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    4. How to decide what to post today using the CIA curation method

      How to decide what to post today using the CIA curation method

      Many people abuse content curation by simply retweeting worthless content:

      In many instances, it is easier to re-tweet something that appears in your newsfeed, even if it’s not that relevant to your industry, than to come up with new material. However, this wastes a valuable opportunity to engage your online stakeholders.

      The Canadian Public Relations Society suggests a CIA framework (not not that CIA), but Current, Interesting, & Applicable methodology to decide what content is worth sharing, posting and curating.

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    5. How to Effectively Curate Content to Appeal to Search Engines

      Eight tips on how to curate content that makes it more appealing to search engines.  Especially in the light of Google's more recent updates such as Panda.  For example here's one recommendation:

      In the wake of the game-changing Penguin update from Google, the words “recent” and “relevant” are practically synonymous. Updating your curated collections on a daily basis is a shrewd SEO move for content curators looking to make a splash.

       

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    6. Does Google work? Or is Blekko's curation model better?

      Search Engine Watch talks about how Google's recent Panda and Penguin updates have not down much to improve the quality of results on the search engine. On the other hand;e rival emerging search engines like Blekko have attempted a crowd curation approach, but's its not clear if that can scale:

      Other search engines like Blekko have taken a different route and have tried to crowdsource content curation. While this works well in a variety of niches, the big problem with Blekko is that this content curation is not too “mainstream” putting the burden of the algorithm on the shoulders of its own users.

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    7. The 3 C’s To Successful Content Curation

      Overview of how curation can be used in any department from Sales, to HR, to IT, to Marketing, to Internal Communications and the Board:

      Learning and Development teams are starting to realise they must evolve to support informal and collaborative learning. But new approaches bring new obstacles to overcome – infrastructure, security, cost, ignorance, apathy and lack of relevant skills for starters. Online curation tools offer a simple, but powerful way to overcome these barriers and start supporting informal learning.

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    8. Curating as a Lifestyle: Maria Popova's Daily Routine

      A deep insightful interview with Maria Popova, the architect behind Brain Pickings.  Maria talks about her daily life as well as how she finds content, consumes it, generates new thoughts and ideas.  As a professional curator, she cites discipline and regularity as an important factor:

      Because the volume of what I need to get done in a day is so enormous, I’m super disciplined and there’s a routine to my day that helps center and move me along. 

      Even if you are curating only as a small part of your daily job, it's worth a read to get in the mindset of a professional.

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      Mentions: New York London CMO
    9. What is Content Curation: Top 10 blog posts 2012 you can't miss

      A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority. Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more.

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    10. Transform Your Agency into a Content-Focused Newsroom in 60 Days

      Advice on how struggling old-world agencies can quickly pivot to focus on content and editorial needs of their customers:

      Your brand narrative simply isn’t enough — customers want information. They want justification. They want value. They want proof.  And brands must sustain the ability to deliver on these needs every day. 

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    11. How much B2B traffic can Content Curation bring to a website? Study finds 464% growth in just 4 months.

      This is a very interesting case study by the team at B2B Content Engine on the impact Content Curation has on a B2B web site’s traffic. B2B sites typically have niche audiences which are hard to find from untargetted methods and costly to generate with targeted advertising. What this study shows is that consistent content curation provided not only impressive results on traffic growth but also lead generation conversion at a 12% rate. 

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    12. Most Marketers Are Curating Content, Whether They Know It Or Not

      Most Marketers Are Curating Content, Whether They Know It Or Not

      CMSWire cites Curata's market reports on content curation.  They conclude that regardless of whether you call it curation or aggregation, it has a strong role to play for marketers:

      Overall, if companies are sharing content with the intent of promoting their thought leadership, who are we to complain about what they're calling it? But it stands to reason that, with a little more awareness about what content curation is, those who do it could have access to better tools and best practices — which would help them become more efficient.

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    13. Content Curation: Building Your Brand and Team

      Gregg Freishtat walks through the first two steps of his content curation methodology.  He stressed that while curation is easy to understand at a conceptual level, the key is in the implementation follow through:

      Even if you’re sold on the benefits of content curation for your business, it’s easy to lose your direction when it comes time to implement it.

       

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    14. If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

      If curating content is easy, you’re doing it wrong: 5 tips for effective content curation

      Blog post by Joshua Merritt where he lays out a few best practices for content curation.  He says that content curation should not be easy, otherwise you are not adding a lot of value:

      You don’t go to a museum to look at crap (unless it’s a crap museum)

      As content curation gets more and more popular, many people take the easy way out of just syndicating content through tools like paper.li that simply pipe in and pipe out content without letting the curator be a curator be selective, add their own perspective, and ultimately add value. 

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    1-24 of 68 1 2 3 »
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