Industry Trends -Content Curation Marketing

Articles in category: Industry Trends

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1. Econsultancy: Curation is one the 6 content marketing trends to watch this year
  
  Explore Econsultancy Jan 9 2013 Industry Trends
  
  EConsultancy quotes Gabe Rivera of TechMeme around the growth of curation in the coming year as one of the major trends. Rivera talks about an objection commonly held by many about launching a curation site -- that they are competing with other curated outlets:
  
  Rivera recently said in an interview that people launching curation projects are making a mistake thinking they are in competition with other curation sites, and that what they are really in competition with is Facebook and Twitter’s personalized feed.
  
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  Mentions: Huffington Post Samsung Associated Press
2. Recent trends in 2013 Content Marketing & the Next Phase
  
  Explore CMO.com Jan 7 2013 Industry Trends
  
  A guest article on CMO.com from Curata about their recent B2B marketing trends survey that highlights the prevalent use of content marketing online, and the growing success of curation a strategy. One interesting finding from the article:
  
  Forty-three percent of content curators are measuring their content curation programs, and 32 percent of those curators have been successfully curating for more than two years.
  
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  Mentions: CMO Pawan Deshpande Content Curation
3. 6 Social Media Predictions for 2013
  
  Explore Livefyre Jan 2 2013 Industry Trends
  
  Jordan Kretchmer, Livefyre, Founder and CEO predicts that curation of multimedia content will be a big trend in 2013:
  
  Think about it like the old CD-rom versions of the Encarta Encyclopedia, except now stories will be told seamlessly with video, audio, text, images, social data, and of course user interaction, all updated instantly as new relevant information becomes available
  
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4. Does content curation have a scaling problem?
  
  Explore PandoDaily Dec 13 2012 Industry Trends
  
  Thought provoking article on the curation craze. Erin Griffith argues that curation is fundamentally a human process, but as a result, it cannot scale like algorithms. In the end, however, she concludes that quality will win over quantity, and that curation will provide a unique human experience that cannot be replicated by algorithms:
  
  A business based on human curation will always be smaller by definition than one that scales through algorithms and computers. But that human element makes what they’re building that much more valuable... But that’s fine, indeed desirable. Because tech can be replicated. Taste cannot.
  
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  Mentions: Content Curation Curation
5. Six Social-Digital Trends for 2013
  
  Explore Business Management Ideas Dec 12 2012 Industry Trends
  
  Harvard Business Review recognizes that content will be one of the 6 biggest social and digital trends for 2013:
  
  Content may become your company's most valuable asset in 2013.... Organizations must create compelling content to exploit this.
  
  In addition, HBR is saying that another trends is that there will be too much data and not enough insight:
  
  There aren't enough qualified human beings (analysts, sociologists, strategists, etc) to mine all this data. But this won't last for long. 2013 may be the year we focus less on data and start thinking about how to understand, interpret and make good use of it.
  
  Put the two together, and what you get is curation: creating content for brands, while helping to draw insight from the overload of content.
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6. The 10-Step Content Marketing Checklist
  
  Explore CopyBlogger Nov 21 2012 Industry & Business News , Industry Trends
  
  With the step to write well - and you know if there is engagement... could there be a time when there is no engagement because the audience isn't big enough? what percentage of visitors should be engaging in some way? Coca-Cola is doing it, IKEA is doing it, Copyblogger has been doing and talking about it for six years now, so it’s a no-brainer, right?
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  Mentions: Content Marketing
7. Brands will become the media via curated newsrooms
  
  Explore Edelman Digital Nov 17 2012 Industry Trends
  
  Edelman Digital thinks that the future of brand marketing is for them to become the media. That's not a new thought, but Edelman further details predicts that this will happen as brands curate content from various channels to form what they call the "social-creative newsroom". They don't mention the word "curation" here but that's clearly what they are hinting at:
  
  It’s all going to come down to this: content, quality, frequency and relevancy. If companies are to become media, they must master the art and science of merging marketing with a real-time news cycle. The content a company produces must be compelling and built for an audience with an itchy “like” finger.
  
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  Mentions: Curation
8. Become a Content Marketing Secret Agent with Competitive Intelligence by Chris Johnson
  
  Explore CopyBlogger Nov 9 2012 Industry Trends
  
  How content curation can be used internally not just externally, to find. organize and share content about your competitors to an internal team for competitive intelligence:
  
  And as a content marketer, you can get the secret scoop on your competitors by doing a little high-tech spying. Using slick online snooping techniques and a little sweat equity, we can all find out what our competitors are doing well, what they could be doing better, and how we can adapt their best techniques to improve our own businesses.
  
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  Mentions: RSS Content Marketing
9. 20 Content Marketing Lessons from the Immortal Jimi Hendrix
  
  Explore CopyBlogger Nov 5 2012 Industry Trends
  
  Really creative way to get the content marketing message across - we may not have know what content marketing was when Jimi was around but this is a great reference.
  
  First thing is you got to pay your respects to the masters who have come before you. I remember some jazz cat once told me early on,
  
  First you imitate, then you innovate. If I can’t hear your influences, I don’t trust you as a musician.
  
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  Mentions: America England Content Marketing
10. 5 Ways to Get More Traffic with Content Marketing by Why use Google Analytics?
  
  Explore CopyBlogger Nov 5 2012 Industry Trends
  
  A summary (or reminder!) of ideas on how to generate more traffic for you website.
  
  Google Analytics tracks which pages are more popular that others. Perhaps a particular blog post, product or service is getting a lot more attention than the others. You can measure this and respond accordingly.
  
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  Mentions: Google Analytics Content Marketing Blog
11. Research & Thought Leadership: Top 10 Content Creation Ideas
  
  Explore searchenginewatch.com Oct 1 2012 Industry Trends
  
  Over the last few years the digital marketing landscape has changed. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link profiles and social signals mean that reputation and influence is now fundamental to digital marketing success.
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  Mentions: Blog Thought Leadership Curata
12. Using Content Curation as a Source for Perfect Content Marketing Mix
  
  Explore Social Media in Asia Sep 20 2012 Industry Trends
  
  Excellent summary of the Content Curation Infographic released by Uberflip. Post also includes a visual of the graphic for reference.
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  Mentions: Content Curation Content Marketing Curation
13. 5 New Ways To Real-Time Content Curation In 10 Minutes A Day
  
  Explore Business 2 Community Sep 12 2012 Industry & Business News , Industry Trends
  
  5 tools providing real-time discovery of curated content.
  
  Real-time discovery of quality content is becoming more important because pre-scheduling sharing of older content doesn’t have the same impact it once did.
  
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  Mentions: Content Curation Curation
14. Top 10 Content Curation Sites For Creating Online Magazines
  
  Explore Web Design Company Sep 3 2012 Industry Trends
  
  Short list outlining a few great sites to help you build a content magazine full of curated content.
  
  Content Curation, the act of discovering and presenting digital content, is becoming increasingly popular among publishers and marketers. Instead of focusing on generating new content, content curation focuses on amassing content from a variety of sources, and delivering it to readers in a visually appealing and organised manner.
  
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  Mentions: RSS Content Curation Curation
15. INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix
  
  Explore Digital Publishing Software Aug 29 2012 Industry Trends
  
  Just released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.
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  Mentions: Content Curation Content Marketing Curation
16. On The Decline Of Magazines
  
  Explore Only Dead Fish Aug 27 2012 Industry Trends
  
  Neil Perkin connecs the decline of magazines with the rise of curation and argues that the mix of social, algorithmic and professional curation put together can change the publishing world:
  
  Combine appropriate forms of these with brilliant professional curation that remains as critical (arguably more so) as ever and you have something very interesting.
  
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  Mentions: Huffington Post ABC New York Times
17. Why Topic Pages Are The Next Big Thing
  
  Explore ReadWriteWeb Aug 23 2012 Industry Trends
  
  Good article that highlights why the organization of curated content has not been important to date, but will be in the future through topic pages:
  
  Chronological and real-time consumption of content just doesn't work anymore.One of those reasons was topical organization of content in services like Medium, the latest product from two of Twitter's founders. ... The time for topic pages has come.
  
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  Mentions: RSS Italy Chicago
18. Curation vs. Creation: Should Your Online Content Be Original?
  
  Explore Philadelphia Web Design Aug 22 2012 Industry & Business News , Industry Trends
  
  Curation versus Creation - balancing out the two to make your content marketing program successful.
  
  In the world of social media, one of the current debates taking place circulates around the idea of content curation. Whether it’s links to articles or infographics that were made by a separate party, it has become one of the main aspects of content development over the past few years and this trend seems to be far from over. Articles and blog posts are infused with links to different sites which possess more information which can add fuel to an articles fire.
  
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  Mentions: Content Curation Curation Blog
19. Mark Anderson's Blog » The increasing role of curation in learning & teaching
  
  Explore ictevangelist.com Aug 19 2012 Industry Trends
  
  A short blog post discussing how to use curation in the classroom.
  
  Curation has always been an important weapon in the arsenal of a student but never before has it been easier to curate, gather, organise and collate information on topics. It is going to change the way in which we teach and the way in which students learn and can access information.
  
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  Mentions: Robin Good Curation Blog
20. Don't Get Buried Alive: Effectively Curate and Share B2B Content ...
  
  Explore Marketri Aug 19 2012 Industry & Business News , Industry Trends
  
  Good review of the social media curation tool Scoop.it.
  
  Some content is awesome. Some content is garbage. And some content is just repetitive.
  
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  Mentions: Content Curation Curation B2B marketing
21. Life after RSS…
  
  Explore nocturnalmonkey.com Aug 8 2012 Industry Trends
  
  One man's thoughts on how RSS and reading habits have changed due to content curation
  
  By simply accepting that I do not have the time to read the majority of content published on the web allows me to keep my reading lists focussed, manageable and more importantly, meaningful.
  
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  Mentions: RSS
22. VIDEO: From Editor to Curator: How to Generate Engaging Content
  
  Explore The FJP Aug 8 2012 Industry Trends
  
  Jenny Rooney, editor of Forbes CMO Network, discusses her evolving role as an editor-curator in the digital age. She has previously covered interactive advertising for Advertising Age, marketing for Business 2.0, and been editor at Chief Executive magazine and Sales & Marketing Magazine. Great content, like a great product, is still the essential ingredient for audience-building.
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23. 8 Missing Links In Pinterest
  
  Explore Indian Social Media News & Insights Aug 8 2012 Industry Trends
  
  If 2012 is going to go down the history books as the Facebook year then it would also be remembered as the year of Pinterest. Although Pinterest has been around since 2010, it only came into limelight from last year.
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24. The end of PR, as we know it.
  
  Explore Home - The CIPR Conversation Aug 3 2012 Industry Trends
  
  An interesting take on where PR is headed and how content curation plays a role.
  
  So gazing at my crystal ball I can see that future PR will be more about assessing, evaluating and sharing existing content, than creating new one, as well as learning new skills and introducing new experts, preferably young and creative talents with a strong digital background or partnerships.
  
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  Mentions: Social Media Content Curation Curation
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