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8 Ideas for Feeding Your Content Beast

Content Curation Can Inform, Engage Customers

Top 10 Content Curation Sites For Creating Online Magazines

INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

Research & Thought Leadership: Top 10 Content Creation Ideas

5 New Ways To Real-Time Content Curation In 10 Minutes A Day

Using Content Curation as a Source for Perfect Content Marketing Mix

Curation vs. Creation: Should Your Online Content Be Original?

Mark Anderson's Blog » The increasing role of curation in learning & teaching

Articles in category: Industry Trends

1. Pulizzi Says: Set Audacious Content Goals Explore Website Content Made Simple (Jun 22 2012) Industry Trends Joe Pulizzi on setting Audacious Content Goals for your content marketing programs. As he says, buying customers’ attention is getting harder and harder these days.  In this competitive online marketing environment people are demanding that you earn it—or at least politely but firmly asking. (Read Full Article)

   Comment Mentions:   Joe Pulizzi   Content Marketing   Marketing Strategy

2. Content Curation Sneaks Up on Marketers Explore Marketing Interactions (Jun 21 2012) Industry & Business News , Industry Trends A curation nay-sayer who has turned out to be a big curator. What are your thoughts? Curation can be integrated sharing. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

3. We Are The Filter Bubble Explore alchemyofchange.net (Jun 18 2012) Industry Trends Gideon Rosenblatt argues that we are in a filter bubble and the future of the web is curating the curators: In the world of the information networker, curating content is only half the game. The other half is curating the curators. And in that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality. (Read Full Article)

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4. How many curators does it take to curate a story about lightbulbs? Explore Rex Hammock's RexBlog.com (Jun 14 2012) Curation 101 , Industry Trends Rex Hammock criticizes the practices of re-writing or paraphrasing third-party content under the guise of curation: But somewhere along the way, the inherently-confusing metaphor of “curation” being applied to content on the web went from something like, “finding relevant content and pointing readers to it” to something like, “find content on other sites and simply re-write what they say and place it on our site and that’s okay, as long as somewhere you credit the source.” (Read Full Article)

   Comment Mentions:   Huffington Post   New York Times   AOL

5. 4 ways content curation could influence the Presidential election « NewsCred Blog – Thoughts on the Future of News Explore blog.newscred.com (Jun 12 2012) Industry & Business News , Industry Trends Interesting thoughts on how content curation could shape politics this year With the Presidential election less than six months away, campaigns are ramping up. In 2008, social media served as a reinvigorating force, contributing to the highest voter turnout since 1968 according to the Federal Election Commission. Four years later, experts have begun to discuss even more new and innovative methods that candidates will use to leverage their success in 2012. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Blog

6. Content Curation for Marketers: Content Marketing Answer? Explore blog.duoconsulting.com (Jun 8 2012) Industry Trends Mark Sherbin from Duo Consulting casts his doubts on the future of content curation arguing that it will lead to a flood of low quality feeds of content. Though we disagree, it's an interesting take. While content curation has its benefits, I don’t see content curation as a solution to the problem. In the short term, perhaps. But just as the web was flooded with low quality content, once again the web will be flooded with low quality feeds of content. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

7. The Huffington Post: Yet Another Fan of Content Curation Explore BostInno (Jun 6 2012) Industry Trends Most of you likely visit the Huffington Post on a regular basis – and you aren’t the only one. The self-proclaimed “internet newspaper” boasts 28M monthly unique, influential viewers and is continually growing. What’s perhaps most interesting to us over here at Curata, is the recent buzz suggesting the news outlet is joining the content marketing club. (Read Full Article)

   Comment Mentions:   Huffington Post   Content Curation   Content Marketing

8. Content Curation Can Inform, Engage Customers Explore public.site1.mirror2.phi.emarketer.com (Jun 5 2012) Industry Trends Content curation adoption continues to grow as reported by eMarketer from a Curata survey: A majority of marketers see sharing content as a way to demonstrate thought leadership. Both consumers and marketers are faced with an ever more fractured media landscape in which informative and engaging content can be hard to find. But enterprising marketers are taking the reins and curating their own content in the hopes of providing the material that their customers are searching for. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Curata

9. 95% Of Marketers Do Content Curation -- And The Other 5% Are Mistaken Explore Custom Content Creation (Jun 5 2012) Industry Trends Content 4 Demand covers Curata's recent content curation adoption survey with some startling findings about how widespread content curation is within the marketer demographic: Lots of marketers curate content via social media, and that makes sense – social media is quick, efficient and easy to use. But a majority also use personal email, blogs and email newsletters for content curation. In other words, content curation isn't a lowest-common-denominator activity. Marketers obviously take it seriously, they devote resources to it, and they put time and effort into delivering it to prospects. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   B2B marketing

10. 4 Reasons Why Content Curation Has Gone Mainstream Explore Forbes.com (Jun 4 2012) Industry Trends Curata's Pawan Deshpande covers 4 reasons why Content Curation has gone mainstream: With the help of Pinterest and other consumer-oriented companies, content curation – the process of finding, organizing and sharing online content – has gone mainstream. More and more people are looking to content curation to help them navigate today’s chaotic online world. But it’s not only consumers that are benefitting. (Read Full Article)

    Comment Mentions:   American Express   Content Curation   Content Marketing

11. Content Curation: The Age of Discovery Explore blog.atomicreach.com (Jun 4 2012) Industry Trends Atomic Reach discusses the intersection of curation tools, social media channels and how they both together aid information discovery: Curators are the connectors between the content we want to consume and the people who are producing this content on our behalf. Curators often include their own thoughts and opinions, which provides a level of deeper analysis and context, which we often find informative, entertaining and educational. (Read Full Article)

    Comment Mentions:   Content Curation   Curation

12. Content Curators Are The New Superheros Of The Web Explore FastCompany.com (Apr 16 2012) Industry Trends Steve Rosenbaum, author of Curation Nation, has an interesting take on curators -- they are the superheroes who come to the rescue of consumers who get too much content online. It's real work, and requires a tireless commitment to being engaged and ready to rebroadcast timely material. While there may be an economic benefit for being a "thought leader" and "trusted curator," it's not going to happen overnight. Which is to say, being a superhero is often a thankless job. (Read Full Article)

    Comment Mentions:   Amazon   Curation

13. News curation: Finally, social media's killer app Explore Fortune Tech (Apr 26 2011) Industry Trends CNN talks about the intersection of content personalization, content curation, and how this may polarize content consumption: That's an important element -- not to say it's only the province of old-media to be serendipitous -- if StumbleUpon's 1 billion monthly "stumbles" are any indication. If content becomes so personalized that, say, users only see left-wing- or right-wing-leaning content that reinforces their world-views, that's no good either. (Read Full Article)

    Comment Mentions:   Curation

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