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Paradigm Shift: What is the Relevance Model? Historically, monetization driven by CPC/CPM based advertising has led to websites and marketers focusing on page views and traffic. This is partly the cause of social media being spammed by internet marketers, ranking algorithms being gamed for traffic, and so on. (Read Full Article)

Social media and Businesses on the web today are driven by the numbers game – of traffic, page views, and follower numbers. But the trend I foresee is: The web is evolving from a numbers model to a relevance model. ... It's the ability of individuals to choreograph that information in idiosyncratic ways, the hope that individuals might feel invited by the gravitational pull of a broad and open commons to 'rip, mix, and burn' — to curate.” Below is an interesting link that ... (Read Full Article)