“Brands as publishers” is a relatively new concept, but one that is gaining traction as brands start to realize the value of creating and sharing content to establish themselves as thought leaders. The content they post influences what people search and find about them, helping to make them influencers in their subject matter and industry. But content curation is a science, and to do it successfully requires not just sharing information, but sharing it thoughtfully and adding a unique point of view to distinguish yourself from the crowd. (Read Full Article)

Content curation is the process of finding, organizing and sharing information that adds value to, and encourages engagement with, the audience you are hoping to influence. A content curator, like a museum curator or a D.J., brings their taste and Point of View (POV) to the curation. (Read Full Article)