Once a commitment to "blogging" as a form of content marketing has been made, those charged with creating and sustaining such efforts fairly quickly will find themselves immersed in the practical details of creating the content. They will encounter lots of advice about what to do, and how to do it. Paying attention to what works, and doesn't work, in terms of audience response, typically becomes important.

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Business to business content marketers face hurdles business to consumer marketers often do not face, namely that the odds a consumer has a potential personal and emotional engagement with a product are much higher. B2B marketers often do not have an opportunity to build on such emotional connections. But even B2B marketers probably can benefit from user behavior suggesting that posts, tweets and status updates filed on weekends get significant readership, which might be contrary to conventional wisdom.

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Here's a look at how some players in the automotive industry use Facebook for content marketing.

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