Content curation is a new form of authorship, argues Brain Pickings editor Maria Popova. In essence, that makes the best curation a form of content creation, you might argue.

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Content curation, like any other important business to business marketing endeavor, can assume a number of forms. Here are five basic ways the content curation function can be approached, each suggesting a different use of tools and editorial functions. Each might be said to require a different level of editorial judgment and value added insight. Many curators will use several of the approaches.

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