Articles mentioning both Clay Shirky and Marketing Strategy

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Areas of Interest: Marketing, Newspapers, Science, Search, Social Media

  1. Content Curation versus Content Creation

    Explore Article invisibleinkdigital.com (Nov 29 2010) Marketing , Social Media

    Content Curation versus Content Creation we should tailor any content marketing strategy to our end goals. Ideally you should be using content curation (if appropriate) to augment the self......realize that it isn’t just about information seeking, it’s also about synchronizing a community.” – Clay Shirky It’s never been easier to curate content and to share it, but in doing so begs the questions are ... (Read Full Article)

    Comment on Article Mentions:   Clay Shirky   Content Curation   Content Marketing

  2. Will social media eat itself? « Bbh Labs

    Explore Article BBH Labs (Feb 19 2010) Social Media

    ... attest to but we use the term too loosely. As for the power of smaller networks, nothing new here. Clay Shirky was writing about that three or four years ago and talking about how once you reached a certain siz......a is not the goal…social media is not the end all strategy. Social media is a tool that enables our marketing strategy. And there are many tools for us to ... (Read Full Article)

    Comment on Article Mentions:   Social Media   America   Clay Shirky

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