Articles mentioning both CMO and Content Marketing

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  1. Content Marketing – Insights in an emerging digital topic for CMO’s

    Explore Article The Strategy Web™ (Apr 8 2011)

    ...ill produce video, (increase of 3% to last year). Website and blogs are still on of the main topics CMO’s are focussing on next to print custom content marketing formats: Website updates of articles, blog posts and other content is for 79% the main activity. Sp... (Read Full Article)

    Comment on Article Mentions:   America   CMO   Content Marketing

  2. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge

    Explore Article Marketwire (Oct 28 2010)

    HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results Study Reveals That Deliv...... a resource drain, but once put in place, they find it to be very effective," said Richard Turcott, CMO, HiveFire. "Curata, HiveFire's content curation product, enables marketers to more easily develop a... (Read Full Article)

    Comment on Article Mentions:   Marketwire   Cambridge   CMO

  3. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

    Explore Article Marketwire (Oct 28 2010)

    ...ly, Relevant Content Remains B2B Marketers' Biggest Challenge HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results CAMBRIDGE, MA--(Marketwi...... a resource drain, but once put in place, they find it to be very effective," said Richard Turcott, CMO, HiveFire. "Curata, HiveFire's content curation product, enables marketers to more easily develop a... (Read Full Article)

    Comment on Article Mentions:   Marketwire   Cambridge   CMO

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