...ading resource. Have you changed your hat? If so, contact us or comment below to let us know how content curation is helping you achieve an ROI. (Read Full Article)

To paraphrase, he said that marketing and sales are all after the same thing: ... Content curation is a borrowed concept from museum curation: finding, ...blog.neolane.com/.../21-takeaways-marketing...... to your website. * Mobile Marketing: Integrate new mobile tools into existing programs to increase ROI. Ideas include incorporating a mobile app into tradeshows, using QR codes (which help reduce prin... (Read Full Article)

Content Curation involves setting your content free, targeting the right market segments, organizing your content an......ing standard business hours, versus nights and week-ends. The right timing equals greater marketing ROI. 6) Create good content and the market will follow. It’s not quite that simple. But, if you don’t h... (Read Full Article)

...Barriers to B2B Social Media Marketing Success and start ... Begin to use channels including blogs, content curation, micro-blogging and ...blog.marketo.com/.../overcoming-the-5-barriers-to-b2b-social... Today, many ......ty to measure results – One of the hottest marketing topics of the past year was how to measure the ROI of social media efforts. To become effective in social media, marketers need to adopt different met... (Read Full Article)

...less time-consuming than producing it internally. Much like femtocells boost cell phone signals, content curation aids search engine optimization. Challenge: Search engine optimization and brand differentiation. S......nd straightforward, useful information that will help you focus your paid search efforts for better ROI. Stay ahead of... (Read Full Article)

Resource & Content Curation. (keeping current with pharma industry ... by the amount of information available to us– so any sor......cquisition/switch + Retention * Promotional effectiveness analysis + Current channel use + Metrics, ROI and ROE analysis + Opportunity for channel reach expansion, benchmarking & measurable behavioral c... (Read Full Article)

If you're desktop is as messy as mine, you need to learn about content curation. Shoving it into a folder out-of-site, out-of-mind doesn't count. ... Instead of your ebook (or may......s for successful online businesses: 1. Market for products in chosen niche. Can you demonstrate the ROI with a solid business case? In other words, somebody has to feel it’s going to wax their car, white... (Read Full Article)

Marketers look toward content curation to help procure and distribute information to prospects and current customers on a recurring basis....... expensive but you only pay by the click and if properly managed, it can lower costs and streamline ROI. Also, with paid search, you determine which page search visitors see upon arrival, which can help ... (Read Full Article)

Without complex ROI measurement tools, marketers can leverage content curation to deliver immediate, digital marketing optimization opportunities in the B2B content marketing pro... (Read Full Article)

...ase behaviour. The first idea mentioned in this category of content creation was along the lines of content curation - something I have written often about. Curation means taking content from across the web and bring......egy that can be rolled out on a subbrand basis as well as a strategy for a master brand. 3. Metrics/ROI/KPIs. Understandably this was a hot topic at the event as several panelists shared their ... (Read Full Article)