1. About B2B

    Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G).

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    B2B is also commonly used as an adjective to describe any activity, be it marketing, sales, or e-commerce, that occurs between businesses and other businesses rather than between businesses and consumers.

  2. Quotes about B2B

    1. Important to clarify is that we at HiveFire are not advocating the complete replacement of content creation efforts via curation, Today's smartest B2B marketers know there is simply too much content available to process manually -- this means finding a solution for automating efforts -- the solution is curation.
      Taariq Lewis in Content Curation Defined as Next Level of B2B Content Marketing by HiveFire
    2. Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective.
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    3. Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be.
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO