1. About Content Marketing

    Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

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    Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.


  4. Quotes about Content Marketing

    1. “ The challenge our customers struggle with is content marketing. ”
      Pawan Deshpande in HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing
    2. “ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”
      Richard Turcott in Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge
    3. “ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”
      Pawan Deshpande in HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO

  1. Content Curation Marketing Today


  2. Content Marketing

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    1. Mentioned In 183 Articles

    2. A Food Pyramid for Content Marketing

      Explore contentmarketinginstitute.com (Sep 15 2011) Marketing

      At Right Source Marketing, we get a lot of questions about where to allocate content marketing resources. On blog posts? Webinars? eBooks? The possibilities can be overwhelming. Yet knowing how... (Read Full Article)

      Comment Mentions:   Content Marketing   Curation   Blog

    3. Content Marketing 101 | Curated Content

      Explore Curated Content (Sep 13 2011) Marketing

      ...ct and build an audience that has the potential to become your customer base. The ‘content’ part of content marketing can involve a mix of articles, blogs, online magazines, edms, white papers, podcasts, infographics,... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    4. Curation at Content Marketing World 2011 - What you missed

      Explore Curata on Content Curation (Sep 9 2011) Marketing

      Curation at Content Marketing World 2011 - What you missed Content Marketing World 2011 just wrapped up in Cleveland yesterday. On day one and day two, there was not a lot of t... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    5. 10 Things I Learned at Content Marketing World

      Explore Curata on Content Curation (Sep 9 2011) Marketing , Social Media

      10 Things I Learned at Content Marketing World Content Marketing as defined by Brian Clark, founder of CopyBlogger.com = Giving away information with independent va... (Read Full Article)

      Comment Mentions:   David Meerman Scott   HiveFire   TopRank

    6. What’s Your Content Curator Type?

      Explore Business 2 Community (Sep 6 2011) Social Media

      ...blic relations and social media * Social Media * Strategy * Online Marketing * Consumer Marketing * Content Marketing * Branding * Public Relations * B2B Perspective * Mobile & Apps * Trends & News What’s Your Content... (Read Full Article)

      Comment Mentions:   SEO   Pawan Deshpande   Content Marketing

    7. Do You Speak Content Curation?

      Explore Curata on Content Curation (Sep 2 2011) Marketing

      Do You Speak Content Curation? ...d knowledge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and whe... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    8. Never Run Out of Content with this E-Mail Marketing Approach

      Explore pbSmart Essentials (Aug 31 2011) Marketing , Social Media

      When I work with a client who doesn’t have an email marketing strategy in place, one of the first things I do is encourage them to get one up and running as soon as possible. Yes, I do get pushback from my clients about this, but strangely, it’s often not using email marketing per se that bothers them. In fact, they love the potential results. What worries them is this ... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    9. Content Marketing – The Fine Art of Content Curation

      Explore Denise Wakeman (Aug 31 2011) Marketing

      I recently had the pleasure of connecting with Jack Humphrey for a chat about content marketing, and content curation specifically. After he contributed a guest post called "Is Curation the Futur... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    10. 3 Ways Content Curation Drives Sales

      Explore Curata on Content Curation (Aug 31 2011) Marketing

      3 Ways Content Curation Drives Sales ...rmed in this manner has been known to vastly increase lead generation and sales. Here are 3 Ways Content Marketing Drives Sales: 1. Expand your audience.Buyers are doing more online research before making a purc... (Read Full Article)

      Comment Mentions:   HiveFire   Content Curation   Content Marketing

    11. Build Thought Leadership Through Content Curation

      Explore Digital PC Solutions (Aug 30 2011) Marketing , Search

      ...t to your audience when driving customers and potential customers to your web pages. * Achieve your content marketing targets much more effectively – Many CEOs now fully grasp the fact that they need to step away from... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    12. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011) Marketing

      ...g brand visibility. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World Findings From Company's B2B Marketing Trends Survey Will Be Unveiled at Event CAMBRIDGE, MA,... (Read Full Article)

      Comment Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

    13. Become a Content Curation King

      Explore ClickZ (Aug 29 2011) Social Media

      "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). (Read Full Article)

      Comment Mentions:   Chicago   Clay Shirky   Content Curation

    14. Connecting Writers And Content Buyers

      Explore Website Content Made Simple (Aug 25 2011) Marketing

      ...quick, easy and inexpensive alternative is always the way to go. So, if you’re looking to jump into content marketing and don’t know where to start, read Kyle’s article. For more information about the Zerys Content Ma... (Read Full Article)

      Comment Mentions:   Content Marketing   Blog

    15. Why Does HubSpot Love Zerys?

      Explore Website Content Made Simple (Aug 24 2011) Marketing

      ...quick, easy and inexpensive alternative is always the way to go. So, if you’re looking to jump into content marketing and don’t know where to start, read Kyle’s article. For more information about the Zerys Content Ma... (Read Full Article)

      Comment Mentions:   Content Marketing   Blog

    16. Content Curation: The Other Side of Content Marketing

      Explore enterprisecommunicate.com (Aug 24 2011) Marketing , Search , Social Media

      ...ent to build relationships and offer value to target audiences. Content Curation: The Other Side of Content Marketing August 24, 2011 | August 24, 2011 03:52 PM Eastern Daylight Time New Blue Paper and Podcast from 4... (Read Full Article)

      Comment Mentions:   AOL   Canada   Content Curation

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