1. About Marketing Strategy

    Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal.

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    Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena. Corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a company's revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a company's overarching mission statement.


  4. Quotes about Marketing Strategy

    1. “ Content marketing is an increasingly popular marketing strategy, but it can be pretty time intensive—many of us struggle with how to get it all done and done well. ”
      In Content Curation: The Other Side of Content Marketing

  1. Content Curation Marketing Today


  2. Marketing Strategy

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    1. Mentioned In 39 Articles

    2. Curation at Content Marketing World 2011 - What you missed

      Explore Curata on Content Curation (Sep 9 2011) Marketing

      Curation at Content Marketing World 2011 - What you missed ... yesterday. On day one and day two, there was not a lot of talk about content curation as a content marketing strategy, but on Thursday, it came out in full force, over and over again. Here's a snapshot of what was sai... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    3. Do You Speak Content Curation?

      Explore Curata on Content Curation (Sep 2 2011) Marketing

      Do You Speak Content Curation? ...dge to speak confidently? As more and more brands turn to content curation to elevate their content marketing strategy and drive results, businesses need a resource that understands the who, what, when and where of con... (Read Full Article)

      Comment Mentions:   Content Curation   Content Marketing   Curation

    4. Build Thought Leadership Through Content Curation

      Explore Digital PC Solutions (Aug 30 2011) Marketing , Search

      ...y get the following rewards: Build Thought Leadership Through Content Curation Improve your Content Marketing Strategy with Content Curation NOW “Content curation is the cure for a broken content marketing strategy.” Pawan Deshpande, CEO of HiveFire Content curation has been described as a major content marketing... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    5. Become a Content Curation King

      Explore ClickZ (Aug 29 2011) Social Media

      "Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). (Read Full Article)

      Comment Mentions:   Chicago   Clay Shirky   Content Curation

    6. The Curious Case of Content Curation

      Explore Work at Play (Aug 26 2011) Marketing

      ...rder for many organizations. Enter content curation. Producing original content can be a benficial marketing strategy, but it can be costly and it requires a level of writing and editing skills that are often not ... (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Marketing Strategy

    7. 5 Essential Tips For Local Search Marketing

      Explore Website Content Made Simple (Aug 22 2011) Search

      ...es in the United States during June 2010 alone at 3.28 billion! You don't want to miss out on this marketing strategy. Here are five tips for ensuring that potential customers find your business when they do a local s... (Read Full Article)

      Comment Mentions:   Blog   Marketing Strategy

    8. Start Content Curation And Watch Your Company Reap The Benefits

      Explore Free Traffic Ideas (Aug 20 2011) Marketing , Search

      “Content curation is the cure for a broken content marketing strategy.” Pawan Deshpande, CEO of HiveFire. Content curation has been defined as a key content marketing d... (Read Full Article)

      Comment Mentions:   RSS   Austin   Pawan Deshpande

    9. 48% of marketers are using content curation as a part of their marketing strategy. Are you?

      Explore wcorry.blogspot.com (Jul 15 2011)

      48% of marketers are using content curation as a part of their marketing strategy. Are you? ...nd Curata. "TheMarketingblog Extra": 48% of marketers are using content curation as a part of their marketing strategy. Are you? / The UK Content Curator (Read Full Article)

      Comment Mentions:   HiveFire   Content Curation   Content Marketing

    10. 48% of marketers are using content curation as a part of their marketing strategy. Are you? / The UK Content Curator

      Explore Networked Blogs (Jul 5 2011)

      (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Marketing Strategy

    11. Content Curation – What's In It For You? | brassCycle

      Explore brassCycle (Jun 27 2011) Marketing

      ...-next-big-social-media-job-of-the- future-.html) ... are the foundational pieces of a sound content marketing strategy. ...www.brasscycle.com/content-curation-–-what’s-in-it-for-you/ Home / Content / Content Curation â... (Read Full Article)

      Comment Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    12. Content Marketing Strategy | Whats An Addict?

      Explore Whats An Addict? (Jun 8 2011) Marketing , Search

      Boost your Content Marketing Strategy with Content Curation NOW ... Traffic – If you properly optimize the content you are curating for t... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    13. Curate Your Content And Streamline Your Marketing Strategy ...

      Explore ilegalblog.org (May 25 2011) Marketing , Search

      Enhance your Content Marketing Strategy with Content Curation NOWContent ... Answering these questions will ensure that any content you cur... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    14. Want To Be The 'Go-To' Brand? Create and Curate Content

      Explore m.cmo.com (May 25 2011) Marketing , Social Media

      ...gs together the most relevant content from the ... have begun to focus on content curation as a key marketing strategy. ...m.cmo.com/strategy/want-be-go-brand-create-curate-content Marketers need to publish content to ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   Novell   HiveFire

    15. Meet Your Company's Marketing Goals Via Content Curation | How To ...

      Explore How To Make Money Online For Beginners (May 17 2011) Marketing , Search

      Improve your Content Marketing Strategy with Content Curation NOWContent ... If you properly optimize the content you are curating for the ... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    16. Online content curation becomes part of the marketing strategy ...

      Explore BCW: IT Leadership (May 9 2011) Marketing

      A large majority of marketers are already understand the value of content curation, in terms of establishing thought leadership and increasing awareness, ...www.businesscomputingworld.co.uk/online-content-curation-... (Read Full Article)

      Comment Mentions:   Canada   SEO   HiveFire

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