1. About Rohit Bhargava

    Rohit Bhargava

    Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational."

    Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.

    In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years. He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.

  4. Quotes

    1. “ A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. ”
      In In Soviet Russia, Content Curates You

  1. Content Curation Marketing Today


  2. Rohit Bhargava

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    1-15 of 27 // 1 2 »

    1. Mentioned In 27 Articles

    2. Content Curation Strategies for Corporate Learning

      Explore Media1derLand (Aug 30 2011) Social Media

      ...reation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava, a Content Curator is someone who continually finds, groups, organizes and shares the best and most... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Content Curation   Curation

    3. 5 Content Curation (content enhancement) Wordpress Plugins

      Explore seozap.com (Aug 15 2011)

      ...ration” is found on Robin Good’s weblog – . You absolutely need to read this. It’s a guest post by Rohit Bhargava, the author of an brilliant book called “Personality Not Included”. Here’s a part from Robin’s... (Read Full Article)

      Comment Mentions:   New York Times   Rohit Bhargava   Robin Good

    4. "Link Management System" vs. "Content Management Systems"

      Explore What we do (Jul 28 2011) Marketing , Social Media

      ...ould let you quickly and easily create new categories and move links between categories. If we take Rohit Bhargava's definition for Content Curation - "A Content Curator is someone who continually finds, groups, or... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   CMS   Content Curation

    5. Why B2B Search Marketers Should Care About Content Curation

      Explore Search Engine Land (May 18 2011) Marketing , Search , Social Media

      Why B2B Search Marketers Should Care About Content Curation Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to (Read Full Article)

      Comment Mentions:   Rohit Bhargava   MarketingSherpa   Content Curation

    6. CW Bulletin Papacosta

      Explore iabc.com (May 6 2011) Marketing , Search

      ... harder to find, learning to meaningfully filter through content is an increasingly valuable skill. Rohit Bhargava, senior vice president of strategy and marketing at Ogilvy 360 Digital Influence, says in his Manif... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   David Meerman Scott   Ogilvy

    7. Content Curation: How to Become a Thought Leader | Writing On The ...

      Explore Writing On The Web (Apr 7 2011) Marketing

      ...business and needs ideas for what to write. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

    8. Marketer, Media or Museum? The Content Curator | Internet ...

      Explore soundwebsolutions.com (Apr 5 2011) Marketing , Social Media

      ...42 Content Marketing about content curation. It got me thinking. His claim – first articulated by Rohit Bhargava in 2009 — is that, as more companies develop a content marketing strategy, a new role is emerging f... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

    9. Content Curation Grows Up, Original Content Still Key

      Explore Business 2 Community (Mar 31 2011) Marketing

      ...iginal Content Still KeyBusiness 2 CommunityI first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role ... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   HiveFire   Joe Pulizzi

    10. Content Curation Grows Up, Original Content Still Key

      Explore Junta42 Content Marketing blog (Mar 30 2011)

      I first heard the term content curation in this post by Rohit Bhargava back in 2009. I first heard the term content curation in this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role ... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   HiveFire   Joe Pulizzi

    11. Is Curation The New Black? Everything you need to know about web ...

      Explore We are the Free Radicals (Feb 9 2011) Social Media

      What Pavlov's Dog Can Teach You About High Response Marketing ... of Get Content Get Customers says that “Content curation is editing on steroids”. ... team of personal content curators, who comb the Web for interesting, insightful, ...www.wearethefreeradicals.com/.../is-curation-the-new-black-e... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Brian Solis   Paul Gillin

    12. 'Content Curators' Save the (Blogging) Day! | Flack Me

      Explore Talent Zoo (Jan 25 2011) Social Media

      ...iki" (on the Content Curation Marketing site). And there we found it, the preferred definition, by Rohit Bhargava, among several that had been suggested: "A Content Curator is someone who continually finds, group... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Content Curation   Curation

    13. Why Content Curation Could be the Best Marketing Idea in 2011

      Explore b2binbound.com (Jan 5 2011) Marketing

      Why Content Curation Could be the Best Marketing Idea in 2011 ...s deal with finding the best, most relevant content that meets their needs? Enter Content Curation. Rohit Bhargava, a highly-regarded global marketing strategist and founding member of the 360 Digital Influence Gro... (Read Full Article)

      Comment Mentions:   Steve Rosenbaum   Rohit Bhargava   SEO

    14. 3 Thoughts on the Future of Online Marketing

      Explore Ad Sense Profit Machine (Nov 17 2010) Marketing , Search , Social Media

      ...ley, Brian Solis, David Meerman Scott, Charlene Li, John Batelle, Jeffrey Hayzlett, Danny Sullivan, Rohit Bhargava, Guy Kawasaki, Todd Defren, Jay Baer, Josh Bernoff and on and on. The event is free and run by the ... (Read Full Article)

      Comment Mentions:   Rohit Bhargava   IBM   David Meerman Scott

    15. What's driving the content marketing evolution?

      Explore iMedia Connection (Nov 4 2010) Marketing

      One way online marketing is doing so is through content curation. So, what is a content curator? Rohit Bhargava defines the content curator as someone "who ...www.imediaconnection.com/content/27901.asp (Read Full Article)

      Comment Mentions:   Rohit Bhargava   Content Curation   Content Marketing

    16. Sorry, Tom. The App Store is NOT Curation

      Explore HiveFire on Content Curation (Oct 29 2010)

      Comment "The technical definition of curate (from my Canadian Oxford Dictionary): select, organize, and present items for (an exhibition, film festival, ..." - Page One SEO

      Sorry, Tom. The App Store is NOT Curation ...s censorship. Let’s look at the definition of content curation Here’s my favorite definition from Rohit Bhargava: A Content Curator is someone who continually finds, groups, organizes and shares the best and mos... (Read Full Article)

      1 Comment Mentions:   Rohit Bhargava   China   At&T

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