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About SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
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As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
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Quotes about SEO
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“ These findings support what we've been hearing anecdotally from our customers for months: content marketing is playing an increasingly important role in their marketing efforts and curators are the rockstars of the content marketing future ... Much like marketers who quickly adopted SEO jumped ahead of competitors a decade ago, those who embrace content curation now will be at a significant advantage in their market and become the idols of their industry. Fortunately, there are tools, like Curata, that enable it in less than 20 minutes a day. ”
In Quotes from MarketWire -
“ B2B search engine marketers realise new content creation is a critical tactic in an effective SEO strategy. ”
In Content curation 'a critical tactic' for B2B
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Recent Comments
SueMcK » Content Curation Tools: How to pick the right venue?
Great post!
Page One SEO » Content Curation & SEO: Myths and Realities - Webinar Recap
I get around the duplicate content issue by rewriting or summarizing. It's certainly a challenge ...
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