1. About Seth Godin

    Seth Godin

    Seth Godin is the author of ten books that have been bestsellers around the world and changed the way people think about marketing, change and work. His books have been translated into more than 20 languages, and his ebooks are among the most popular ever published. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers. His irrepressible speaking style and no-holds-barred blog have helped him create a large following around the world.

    His latest book LINCHPIN hit the top ten on Amazon the first day it was released. Click here to read some of the interviews Seth did about the book.

    Seth's book, Tribes, is a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter. The Miami Herald listed it among the best business books of 2008.

  1. Content Curation Marketing Today


  2. Seth Godin

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    1. Mentioned In 15 Articles

    2. Content Curation: The Big Boulder in the Digital River

      Explore Gerson Lehrman Group (Apr 26 2011)

      ...eaving Google and YouTube out of the equation. The problem has evolved from content deficit to what Seth Godin calls attention deficit: someone needs to aggregate all this content and point people to the good s... (Read Full Article)

      Comment Mentions:   NBC   Seth Godin   Content Curation

    3. Why Curation Is Just as Important as Creation [OPINION]

      Explore mashable.com (Mar 21 2011)

      Why Curation Is Just as Important as Creation [OPINION] ...t in the new world of the link economy, curating and creating aren’t mutually exclusive. Exhibit A: Seth Godin. He is one of the web’s best-known marketing wizards. He’s a speaker, author, website owner and ent......ignore curation any longer. “We don’t have an information shortage; we have an attention shortage,” Godin said. “There’s always someone who’s going to supply you with information that you’re going to c... (Read Full Article)

      Comment Mentions:   Huffington Post   Steve Rosenbaum   New York Times

    4. Curation Just as Important as Creation?

      Explore alexschleber.amplify.com (Mar 19 2011)

      ...t in the new world of the link economy, curating and creating aren't mutually exclusive. Exhibit A: Seth Godin. He is one of the web's best- known marketing wizards. He's a speaker, author, website owner and ........ignore curation any longer. “We don’t have an information shortage; we have an attention shortage,” Godin said. “There’s always someone who’s going to supply you with information that you’re going to curat... (Read Full Article)

      Comment Mentions:   Seth Godin   Curation

    5. Content curation – Guest Blog by David Meerman Scott | SiteProNews ...

      Explore sitepronews.com (Feb 26 2011) Search

      ... in media from brand name sites, newspapers, magazines, etc. to individual voices.” Here are a few: Seth Godin curated the Say 100 business channel. You’ll recognize some familiar voices there. Jane Pratt curat... (Read Full Article)

      Comment Mentions:   Asia   New York   Boston

    6. @PR2020 Curated Marketing Articles Aug. 21-26, 2010

      Explore Inbound Marketing Agency (Aug 28 2010) Marketing

      ...ation. We'll also look at disruption in the publishing industry in the wake of an announcement from Seth Godin. Lastly, we'll step inside the office where managers responsible for running successful businesses ...... aspect, Tim Ferriss examined just how much authors make in royalties on book sales, and found that Godin is likely poised to see greater ROI through self-publishing online. Whether or not an unknown autho... (Read Full Article)

      Comment Mentions:   Seth Godin

    7. Socialsama » Create or Curate? One Marketer's Struggle

      Explore Socialsama (Aug 3 2010) Social Media

      ...tent is a necessity, because no one can produce enough good content fast enough to stay on top. OK, Seth Godin excluded, no one really can. So, for most, it isn’t a question of “Should I curate?” but rather “Ho... (Read Full Article)

      Comment Mentions:   Seth Godin   Blog

    8. The End Of The Age Of Content, Part 2 – by @Scottgould

      Explore scottgould.me (Aug 2 2010) Social Media

      ...appening, we find new meaning. The great stuff is already out there. Why remake it, except for ego? Seth Godin posted an exceptional audio peice on “The New Dynamics Of Book Publishing” last month. I seriously ... (Read Full Article)

      Comment Mentions:   Jeff Jarvis   Seth Godin   Curation

    9. Brands as Content Curators | CMO.com talks about information overload and @HiveFire

      Explore CMO.com (Jul 6 2010) Marketing , Newspapers

      Comment "An excellent review of how brands are dealing with content overload." - Taariq Lewis

      ...nheim is doing a service to the person who’s in the museum and the artist who’s being displayed." --Seth Godin, The Curation Chronicles Traditionally, brands did not create content. They were quick to sponsor c... (Read Full Article)

      1 Comment Mentions:   Rohit Bhargava   Rupert Murdoch   Digg

    10. Three Tips for Curating Your Audience - The Conversation - Harvard Business School

      Explore Business Management Ideas (Jun 11 2010) Marketing

      ...ed to me that all great authors and companies curate their audiences. For example, marketing writer Seth Godin, whose work I greatly admire, curates his audience. His very functional web site has daily blog pos... (Read Full Article)

      Comment Mentions:   Seth Godin   Curation   Blog

    11. Terry Heaton's PoMo Blog | Continuous News is the future of news and process. The edge of news innovation.

      Explore Terry Heaton’s PoMo Blog (May 13 2010) Newspapers , Social Media

      ...that this is elitist, contrary to evidence, and contrary to the established trends of the Live Web (Seth Godin, Google, Wikipedia-Semantic Web) and social media. The creation of an online finished record, there... (Read Full Article)

      Comment Mentions:   News   Seth Godin   Blog

    12. The Art of #Curation: An Interview with Maria Popova from #BrainPickings | NeboBlog

      Explore Web Design Company (Apr 21 2010)

      Comment "An excellent interview of Maria Popova" - Taariq Lewis

      ...as TED’s Chris Anderson and actor Alyssa Milano) or excellent bloggers (like Clay Shirky and, okay, Seth Godin) but these are, in my experience, exceptions. Just because someone is a professional speaker or pub... (Read Full Article)

      1 Comment Mentions:   Huffington Post   Amazon   New York

    13. Wanted: Perfect Story Gunslinger To Target Best Practice Seo ...

      Explore M. Anthony Librizzi Presents... (Apr 20 2010) Marketing , Search , Social Media

      ...this original content to differentiate their business model from their competitors. To be specific, Seth Godin of Yoyodyne Entertainment argues that permission marketing, a crucial strategy within original cont... (Read Full Article)

      Comment Mentions:   SEO   Seth Godin   Curation

    14. The Seven Needs of Real-Time Curators

      Explore Scobleizer — Exploring the 2010 Web (Mar 28 2010)

      Comment "A great post from Robert Scoble, throwing down a gauntlet of demands for acceptable real-time curating. HiveFire has a long ..." - Taariq Lewis

      ...might want to ask your audience to take a poll. Some might want to add comments. Not everyone will. Seth Godin doesn’t have comments on his blog. Other bloggers might want to leave comments open for a few hours... (Read Full Article)

      1 Comment Mentions:   Huffington Post   Starbucks   New York Times

    15. Content #Curation Makes the Difference, or Why Seth Godin is (Finally Wrong About Something)

      Explore Jamie Beckland (Mar 20 2010)

      Of course, Seth Godin is one of the most respected thinkers about marketing and the web. That’s why he is wrong – his rep......s, stumblers, and jaded spectators.” He is right. But he also misses the (obvious) way to fix this. Godin first lauds the creators, makers, and designers for bringing life into the web, and for pushing bou... (Read Full Article)

      Comment Mentions:   Seth Godin   Curation   Blog

    16. Seth Godin: Mark Cuban Is Completely Wrong About Aggregators

      Explore Business Insider (Feb 15 2010)

      Comment "Interesting exchange between Godin and Cuban. Let's keep the conversation going!" - Taariq Lewis

      "We don't have an information shortage, we have an attention shortage" says Godin. "There's always someone who's going to supply you with information that you're going to curate. Th......makers to content curators -- and that's leaving folks like Cuban with less power to dictate terms. Seth Godin: Mark Cuban Is Completely Wrong About Aggregators Steve Rosenbaum | Feb. 10, 2010, 3:50 PM | 2,319 ... (Read Full Article)

      1 Comment Mentions:   Steve Rosenbaum   News   MTV UNfiltered

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