Steve Rubel

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Areas of Interest: Marketing, Newspapers, Science, Social Media

About Steve Rubel

Steve Rubel is a public relations executive and blogger. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry.

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Rubel moved to the Edelman public relations firm in February 2006 to help it use blogs more effectively. The firm later came under criticism when one of its clients, Wal-Mart, helped pay for a couple to blog their cross-country RV trip on which they parked at local Wal-Marts. The blog, [http://walmartingacrossamerica.com/ Wal-Marting Across America], was quite favorable toward Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along with gas and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project.

  1. Mentioned In 4 Articles

  2. Content Curation: Bringing Order to Information Overload

    Explore Article Inbound Marketing Agency (Apr 8 2010) Marketing , Social Media

    ...even Needs of Real-Time Curators Rohit Bhargava (@rohitbhargava): Manifesto for the Content Curator Steve Rubel (@steverubel): The Digital Curator in Your Future HiveFire* (@hivefire): Content Curation eBook Ste... (Read Full Article)

    Comment on Article Mentions:   Robert Scoble   Paul Gillin   Mashable

  3. Clever AP knows Facebook can become the web's newspaper — Danny ...

    Explore Article dannywhatmough.com (Feb 21 2010) Marketing , Newspapers , Social Media

    Another blog on digital PR, marketing, tech, social media & stuff ... As Steve Rubel says: “The AP is now changing the game for news by not only going where attention spirals are takin... (Read Full Article)

    Comment on Article Mentions:   Steve Rubel   Blog

  4. #Curating online resources « Jurn blog: Brands will sponsor #curation of highly relevant sites of information

    Explore Article JURN blog (Nov 29 2009) Marketing

    ...in the news Digital Curation Is a Key Service in Attention-Strapped Economy writes advertising guru Steve Rubel, in the 22nd November 2009 issue of AdAge… “… whatever time remains up for grabs will likely to fl... (Read Full Article)

    Comment on Article Mentions:   Steve Rubel   Curation   Blog

  5. Digital Curation Is a Key Service in Attention-Strapped Economy

    Explore Article resourceshelf.com (Nov 23 2009)

    ...ation Is a Key Service in Attention-Strapped Economy A post from Advertising Age by marketing guru, Steve Rubel, says that digital curation will be an important or “key” service going forward. We agree. And it... (Read Full Article)

    Comment on Article Mentions:   Steve Rubel   Curation

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