1. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention. Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.

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    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."


  1. Content Curation Marketing Today


  2. Thought Leadership

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    1. Mentioned In 49 Articles

    2. Build Thought Leadership Through Content Curation

      Explore Digital PC Solutions (Aug 30 2011) Marketing , Search

      ...t content for your audience on your website, your organization may get the following rewards: Build Thought Leadership Through Content Curation Improve your Content Marketing Strategy with Content Curation NOW “Content... (Read Full Article)

      Comment Mentions:   RSS   Pawan Deshpande   Content Curation

    3. SXSW: Content-Savvy Submissions

      Explore Curata on Content Curation (Aug 22 2011)

      SXSW: Content-Savvy Submissions ..., curated content is the ideal combination for marketers that want to insert their own opinions and thought leadership into content marketing programs.2. Branded Content: The Next Wave; Last year, our SXSW panel focuse... (Read Full Article)

      Comment Mentions:   Content Marketing   Thought Leadership   SXSW 2012

    4. Does Content Curation Have a Role in Thought Leadership?

      Explore EzineArticles Submission (Aug 20 2011) Marketing

      ...content on a topic, sector or theme. I've always maintained that content curation doesn't equate to thought leadership (TL). Why? Because to be a TL necessitates generating original, new content or insights that addres... (Read Full Article)

      Comment Mentions:   HiveFire   Content Curation   Content Marketing

    5. What role does content curation play in thought leadership?

      Explore Thought Leadership (Aug 4 2011) Marketing

      ...r example, curated content feeds are a great way to keep in touch with trends which can inform your thought leadership topics and in that sense help with the content calendar. New ideas as a result of curated content ... (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Thought Leadership

    6. Claiming Content Curation Is Thought Leadership Is Like Plagiarism

      Explore Thought Leadership (Jul 18 2011) Marketing

      Claiming Content Curation Is Thought Leadership Is Like Plagiarism Karan Bavandi and I have been tweeting about whether content curation equals thought leadership. He believes it does and I believe it doesn’t. In Karan’s post he uses the dictionary definition ... (Read Full Article)

      Comment Mentions:   Content Curation   Curation   Thought Leadership

    7. Social Media Marketing and Thought Leadership

      Explore Curata on Content Curation (Jul 15 2011) Marketing

      Social Media Marketing and Thought Leadership These two concepts go hand-in-hand. According to Wikipedia, a thought leader is “recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.” Positioning yourself as a thought leader in your industry can be a significant factor in online marketing success - and social media is one of the best mediums for demonstrating it. (Read Full Article)

      Comment Mentions:   Social Media   HiveFire   Social Media Strategies

    8. Does content curation have a place at the thought leadership table?

      Explore Thought Leadership (Jul 11 2011) Marketing

      Can content curation lead to thought leadership? I don’t think so and I will give you my reasoning. But first I would like to share with you a co... (Read Full Article)

      Comment Mentions:   Forrester Research   HiveFire   Content Curation

    9. Content Marketing Best Practices By-The-Numbers

      Explore Curata on Content Curation (Jul 11 2011) Marketing

      Content Marketing Best Practices By-The-Numbers ... can bolster their online content to better engage customers and prospects, drive leads and support thought leadership. Behind all of the blog posts, articles and curated content you find here on the Content Curation M... (Read Full Article)

      Comment Mentions:   HiveFire   Content Curation   Content Marketing

    10. Another great definition of thought leadership

      Explore Thought Leadership (Jul 8 2011)

      ...p Professionals. He is an expert across all things marketing with a particular focus on selling and thought leadership. “The process of formulating big ideas and insightful points of view on the issues your buyers fac... (Read Full Article)

      Comment Mentions:   Forrester Research   Thought Leadership

    11. Thought leadership model missing one critical piece

      Explore Thought Leadership (Jun 20 2011)

      I really like Shane Gibson’s thought leadership model pictured above. It’s simple yet has some good depth to its structure. In particular I like... (Read Full Article)

      Comment Mentions:   Thought Leadership

    12. Website Content Curation: It's Not Just What You Say, It's How You ...

      Explore Free Articles Directory (May 23 2011) Marketing , Search , Social Media

      Website Content Curation: It's Not Just What You Say, It's How You ... ... purpose of engaging current and potential consumer bases. In the article, "Sharing Content To Show Thought Leadership", E-Marketer recently explored research showing that the main objective of content curation is esta... (Read Full Article)

      Comment Mentions:   New York Times   Content Curation   Content Marketing

    13. Great thought leadership job offered in London

      Explore Thought Leadership (May 18 2011)

      ...ou fit the bill I suggest you apply - sounds like a dream job for those who believe in the power of thought leadership. (Read Full Article)

      Comment Mentions:   London   Thought Leadership

    14. Online content curation becomes part of the marketing strategy ...

      Explore BCW: IT Leadership (May 9 2011) Marketing

      ...ajority of marketers are already understand the value of content curation, in terms of establishing thought leadership and increasing awareness, ...www.businesscomputingworld.co.uk/online-content-curation-... Almost ha... (Read Full Article)

      Comment Mentions:   Canada   SEO   HiveFire

    15. Thought leadership = emotional connections on steroids

      Explore Thought Leadership (Apr 20 2011)

      ... expect?” This is typically the first question I receive when speaking to companies about their thought leadership program. While I can talk passionately about this and rattle off numerous benefits, there is one s... (Read Full Article)

      Comment Mentions:   Thought Leadership

    16. Curata Makes Content Marketing Easy With Free Trial of Content Curation

      Explore Marketwire (Apr 11 2011) Marketing , Search , Social Media

      Technology Helps Marketers Establish Thought Leadership, Drive Leads and Engage Customers in Less Than 20 Minutes a Day Curata Makes Content Marketing Easy... (Read Full Article)

      Comment Mentions:   Cambridge   Verne Global   Pawan Deshpande

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