Quotes

“ In many companies, the individuals who can create the most insightful blog content are often outside of marketing. ”

“ Even though B2B companies are adopting content marketing strategies at a rapid rate, there is still a lot of confusion about exactly what content curation is, how to realistically implement it and what the expected results should be. ”

“ Today's data proves what we've long believed to be true: content marketing is difficult for B2B marketers to embrace due to misperceptions that it is a resource drain, but once put in place, they find it to be very effective. ”

“ I started to look at the notion of what playlists were and we built up a huge critical mass of playlists. I've got something like 170 million playlists that have been built in MySpace ”

“ I'm calling this class of users Social DJ's ”

“ But when we saw exactly how the tool worked and the ease [with] which we could collect, sort and distribute information. ”

“ It actually helps me stay current on the news in our industry. ”

“ I am transforming the way consumers experience advertising. ”

“ By delivering high-quality news, trend stories and in-depth features each day, Global Communication Today eliminates the need for time-consuming web searches by global marketers and communications professionals and provides a trusted, single industry resource for deep insight and valuable information about global content creation, delivery and consumption. ”

“ By delivering high-quality news, trend stories and in-depth features each day, Global Communication Today eliminates the need for time-consuming web searches by global marketers and communications professionals and provides a trusted, single industry resource for deep insight and valuable information about global content creation, delivery and consumption. ”

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