Facebook launches curation feature called Collections similar to Pinterest
Facebook launches a new feature for Pinterest style curation that they are calling “Collections”. With this feature, users can curate content they like and build a collection wall. The author of this article forsees this as a win for marketers as it will drive up adoption, particularly for those who have want to curate using a tool like Pinterest but don’t want to join a new social network in order to do so. Because most people already have a Facebook account, this should make curation much more accessible to the layperson:
From the marketer’s perspective, the new Facebook feature may offer a way to appeal to users who don’t have the desire to join a new social network like Pinterest but are still interested in curating their interests on a site they already frequent, like Facebook.
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