Articles from Business Insider

1. LinkedIn's Dan Roth: Most Powerful Business Journalist Online Explore Business Insider (Oct 12 2012) "It's a great title to have," Roth said at Business Insider's Social Media ROI conference earlier this month, "because people outside of LinkedIn have no idea what it means and people inside of LinkedIn have no idea what it means." (Read Full Article)

   Comment Mentions:   New York Times   Mark Zuckerberg   Forbes

2. Content Curation in Some Ways is Search, in Other Ways is SEO Explore Business Insider (Apr 19 2012) Google says one of its biggest problems is "discovery" of compelling and interesting video. So Pinterest is a big help in that regard. Users organize relevant video andmake it easier to find. Pinterest is a curation app. Also, for years, it has been clear that content curation is another "discovery" mechanism, sometimes functioning as a substitute for search. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

3. How to Build a Content Calendar Explore Business Insider (Jan 18 2012) Many of my clients are concerned about the amount of time they will need to spend creating and searching for content to share with their communities. Writing original content through blog posts can be time consuming. Searching for and curating content to share is also a time investment, especially if done without a plan. My post on using listening tools for brand management and content curation will help organize your content curation. Now it’s time to add a content calendar to your strategy to plan what and when to post to your followers. (Read Full Article)

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4. 10 Startup Trends That Will Be Huge In 2012 Explore Business Insider (Dec 19 2011) In his inauguration speech, President Obama paid homage to entrepreneurs. The path to greatness, he rhapsodized, has been paved by "the risk-takers, the doers, the makers of things--some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom." Almost three years later, it's clear he was spot on. Entrepreneurship has been one of the precious few bright spots in a terribly gloomy economy, and this new generation of entrepreneurs, both intentional and accidental, has taken it upon themselves to keep things chugging along. At the ... (Read Full Article)

   Comment Mentions:   ABC   Steve Jobs   New York

5. Actually, Google Currents Is Almost Nothing Like Flipboard (It's Better) Explore Business Insider (Dec 8 2011) Today Google finally released Currents, it's (delayed) reader app that it decided to make after it failed to acquire Flipboard. Until now, no one really knew what Currents would look like, so everyone (including us) assumed it was just another Flipboard clone. (Read Full Article)

   Comment Mentions:   Curation

6. Marketing Guru Marc Schiller Reveals The Secrets Of Social Media Marketing Explore Business Insider (Dec 5 2011) The marketing world has changed a lot in the past decade-and-a-half. The Internet ramped up, and entire waves of technologies have come and gone. Social networks like MySpace and Facebook exploded onto the scene, inevitably altering the ways we interact with each other. (Read Full Article)

   Comment Mentions:   London   American Express

7. The Future Of Business To Business Marketing Summed Up In Two Words: Content Marketing Explore Business Insider (Nov 18 2011) While generating leads remains the number one objective for business to business marketing folks, the method by which they are generating those leads is shifting as more business to business marketers move toward Content Marketing as a tactic. But the road to successful Content Marketing is paved with many challenges. (Read Full Article)

   Comment Mentions:   Content Marketing   Steve Olenski

8. Media Mavens Weigh In: The Future Of News Is... Explore Business Insider (Aug 10 2011) The future of news is going to be awesome. But it's going to be different, too. How so? We asked more than a dozen experts -- ranging from Glenn Beck to Mark Cuban to Arianna Huffington -- to weigh in. (Read Full Article)

   Comment Mentions:   Huffington Post   Arianna Huffington   Curation

9. The Future Of News Is Going To Be Awesome Explore Business Insider (Aug 10 2011) The idea of the future of news is often met with fear and uncertainty. But that's nonsense. The future of news is going to be awesome! Perhaps the trepidation is because the people who deliver today's news -- journalists and publishers -- are the ones who could be the most displaced by the change. Most of today's news organizations -- newspapers, magazines, radio stations, television networks, etc. -- will look drastically different in a decade or so. Many will disappear, and only the resourceful will thrive. (Read Full Article)

   Comment Mentions:   Arianna Huffington   Curation

10. Real Time Data, Content, & Analytics Roundtable Explore Business Insider (Aug 3 2011) Gregory Sanzone, an intern at Parse.ly, took details notes on today's Real Time Data, Content, & Analytics Roundtable, hosted by PluggedIn Ventures - discussing content curation. (Read Full Article)

    Comment Mentions:   Curation

11. Gilt Chairman: Online Shops Of The Future Will Be Like Games Explore Business Insider (Jun 23 2011) Gilt chairman Susan Lyne just gave an interview to BigThink, the video interview site, on the future of commerce. According to her, the future of commerce will involve three things. Two of those things happen to be things that Gilt is really good at, but the third caught our attention (the items are hers, but the commentary is ours): Curation. What differentiated online commerce at the beginning was unlimited inventory. Now that we've gotten used to that, the differentiation is going to be the reverse: carefully curated selection. Content. Content and commerce are becoming more linked together. People buy ... (Read Full Article)

    Comment Mentions:   Curation

12. The Ad Technology Industry Is Full Of Walking Dead Companies Explore Business Insider (Apr 28 2011) Every year, San Francisco is abuzz with hope and opportunity as thousands of ad technology executives pour into a few square blocks around the Moscone Center to try and turn technology dreams into riches. On the inside of the convention center, an odd assortment of e-mail and affiliate marketing tools vie for the jaded eyes of direct marketers. On the outside, more seasoned media technology executives find themselves in and out of luncheons and panel discussions, mostly trying to figure out the real time landscape, and the data surrounding it. There is a lot of high-risk venture capital fueling the ... (Read Full Article)

    Comment Mentions:   Curation   Social Curation

13. What to Blog About? Explore Business Insider (Apr 7 2011) Blogging is a powerful tool that spans a broad... (Read Full Article)

    Comment Mentions:   RSS   Blog

14. Google +1 Isn't Just About Facebook -- It's About Making Google Search Relevant Again (GOOG) Explore Business Insider (Mar 30 2011) Google's new +1 service is not just about Google taking on Facebook. It's also a great way for Google to make its search results relevant again. Researcher Vivek Wadwha is largely to blame (or credit) for calling attention to Google's increasingly spammy search results. His post for TechCrunch on New Year's Day entitled "Why We Desperately Need A New (And Better) Google" got people talking, and may have been one big reason why Google changed its search algorithms last month to penalize content farms like Demand Media. Last night at a dinner for journalists sponsored by ... (Read Full Article)

    Comment Mentions:   Curation

15. Twitter Tells Developers: Stop Making Twitter Clients Explore Business Insider (Mar 11 2011) Twitter just made it very clear: It no longer wants developers making new Twitter "client" apps. And any existing third-party clients -- like TweetDeck, Twitterrific, or UberSocial -- had better play by Twitter's strict rules and consistency guidelines, or it's game over. This as Twitter continues to aggressively take control over more of its ecosystem, leaving developers with different -- but finally clear -- instructions on where their efforts are now welcome. Twitter's latest mandate comes in the form of a discussion forum post from platform staffer Ryan Sarver. (This seems like an obscure place to make such a bold announcement ... (Read Full Article)

    Comment Mentions:   Curation

16. Curation Case Study: Here's How To Survive (And Thrive) In The Coming Nuclear Winter (AMZN) Explore Business Insider (Mar 2 2011) Book publishers: this is it. The moment you've been dreading for years is right now. 26-year old Amanda Hocking is making millions cutting you out. Hundreds of thousands of people are reading her vampire stories that you always turned down. And she's selling them on Kindle for only $.99 to $3 a pop. The writing's on the wall. So, how to not end up like the music industry? Here's the good news, though: this revolution also has tremendous opportunity if you adapt. Here are some bright spots: You now have infinite shelf space. Hundreds of thousands ... (Read Full Article)

    Comment Mentions:   Curation

17. Discovery Is A Problem That Will Always Need To Be Solved Explore Business Insider (Dec 13 2010) This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. I also met with some very smart execs at American Express, a company that has a history of innovation, in particular as it relates to working with startups in the Internet space. I love talking with these folks, because while we might have business to discuss, we usually spend most of our time riffing about themes and ... (Read Full Article)

    Comment Mentions:   RSS   New York   CMS

18. Content Is No Longer King Curation Is King Explore Business Insider (Dec 6 2010) Content used to be the high quality media that came out of the very pointed end of the funnel. Articles in the New York Times. Movies from Miramax. Thursday night comedy from NBC. Books published by Simon and Schuster. Creative folks wrote pitches, treatments, sample chapters, pilots, but only the best of the best got published. (Read Full Article)

    Comment Mentions:   Huffington Post   Steve Rosenbaum   MTV UNfiltered

19. Jason Hirschhorn On MySpace, MTV, And What's Next (nws, Via) Explore Business Insider (Aug 18 2010) "I believe in curation and I'm always amazed but also incredibly suspect of algorithmic curation, because I think sometimes it can implode on itself, meaning it thinks it knows you, and therefore never introduces anything new to you." (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   MTV UNfiltered   Amazon

20. "Trend Curation," A New Buzz Word For The Real-Time Web Explore Business Insider (Aug 2 2010) However, there are several inherent flaws with trends, and to deal with them, we have begun to see trend curation. Trend curation on Twitter is the active monitoring and management of tweet activity by Twitter. (Read Full Article)

    Comment Mentions:   New York   London   Curation

21. Here's What's Really Going On In Online Media Consumption. by Steve @Magnify. Great Analysis Explore Business Insider (Jun 29 2010) There are some clear winners, and losers, in this overview of trends in traffic on news sites. Winners include The Week, Huffington Post, Mediaite.com, New York Magazine, Reuters, The Hollywood Reporter, and The Daily Beast. While traffic doesn't reflect profits,and a number of these sites have spent considerable money to grow their presence, the winners all show a mix of large collections of content, mixing high quality created content with contributed, and curated content. (Read Full Article)

    Comment Mentions:   Huffington Post   Steve Rosenbaum   MTV UNfiltered

22. Content Is No Longer King: Curation Is King Explore Business Insider (Jun 15 2010) "Content is King" -- no longer. Today, the world has changed. "Curation Is King." Ok, I hear all the content-makers sharpening their knives to take me on. I'm ready. First, why content is dead: (Read Full Article)

    Comment Mentions:   Huffington Post   Steve Rosenbaum   MTV UNfiltered

23. Google News Is Letting Real Live News Editors From Real News Organizations Curate The Site Explore Business Insider (Jun 11 2010) Google News is experimenting with human news curation. Editors from a "small set" of partner news organizations started curating Google News yesterday, Megan Garber at Nieman Journalism Lab reports. The publishers that are helping Google test out the feature include Slate, The Washington Post, Newsday, and Reuters. (Read Full Article)

    Comment Mentions:   Curation

24. A Wolff In Web Clothing: A Steve Rosenbaum interview with #Newser founder Michael Wolff Explore Business Insider (Mar 30 2010) But now he’s an aggregator, having created and launched Newser.com, a collection of news links and snippets. Wolff will find and filter, and write a bit, to build a new media enterprise. So, in sitting with the writer turned aggregator the first question is an obvious one: why? Why take another bite at a web media start up when his last attempt ended so badly “I love writing very long pieces for Vanity Fair. This turns out to be something much different,” explains Wolf. “It is a much different feel. It is a much different rhythm. I mean ... (Read Full Article)

    Comment Mentions:   Steve Rosenbaum   MTV UNfiltered   New York Times

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