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Facebook at tool for B2B thought leadership? « Thinking to Win by Mark Delfeld
Explore Article Thinking to Win (Mar 29 2010) Marketing , Social Media
I have heard like productivity comments many times and from many different sources, and not just with regard to Facebook. B2B marketers definitely need new tools to quickly add and curate content. Another comment caught my eye: * Facebook needs to have more effective integration with other lead generation activities I predict that lead generation via any social media tool will be a hot topic. Please see an earlier posting of mine that addresses the linkage between thought leadership and lead generation. (Read Full Article)
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