Articles from BtoB Magazine

1. Fresh content, photos gain higher click-throughs Explore BtoB Magazine (Mar 12 2012) Care taken in crafting online content and ensuring pieces are updated pay off for marketers in greater engagement, according to a study by content marketing technology company HiveFire Inc. (Read Full Article)

   Comment Mentions:   Cambridge   Content Marketing   Curation

2. Content marketing becoming vital Explore BtoB Magazine (Feb 14 2012) Kelly Outsourcing & Consulting Group has embraced content marketing in a big way. “We don't do any [b2b] brand advertising at all,” said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG. (Read Full Article)

   Comment Mentions:   HiveFire   Joe Pulizzi   Content Marketing

3. Seeking reach, keeping control Explore BtoB Magazine (Feb 14 2012) While “feeding the beast” of content marketing is a persistent direct marketing challenge, distributing that content to the right people at the right time is just as important. The use of open APIs is gaining dominance, aided by social sharing, while RSS feeds, microsites and portals remain effective. (Read Full Article)

   Comment Mentions:   RSS   Content Marketing

4. Study shows popularity of content marketing in b-to-b Explore BtoB Magazine (Oct 13 2011) BtoB Magazine is the publication for b2b marketing strategists. (Read Full Article)

   Comment Mentions:   Cambridge   Content Marketing   B2B marketing

5. HiveFire survey finds almost half of marketers have content curation programs Explore BtoB Magazine (Mar 30 2011) HiveFire survey finds almost half of marketers have content curation programsBtoB MagazineAlmost half of marketers (48.0%) now have a content curation program in place to find, organize and share online content, according to a survey by content marketing company HiveFire. The study, “Content Curation Adoption Survey 2011,” was based on an ...and more » (Read Full Article)

   Comment Mentions:   Cambridge   HiveFire   Content Curation

6. 'How are you managing content for marketing?' Explore BtoB Magazine (Mar 16 2011) 'How are you managing content for marketing?'BtoB MagazineI like the fact that Laura has embraced content curation - central repositories. Pam sees the importance of planning and teamwork. Mark understands the need for quality in content. While we lack the resources of their big companies, we do the very same ... (Read Full Article)

   Comment Mentions:   Penton Media   inbound marketing   Content Curation

7. Curation is the new creation :: BtoB Magazine Explore BtoB Magazine (Sep 13 2010) A discipline as old as collecting itself— curation—is finding new relevance in an information-saturated world. A curator is “a person in charge of a museum, art collection, etc.,” according to my Random House Dictionary. Recently the term has come to apply to the discipline of filtering and organizing knowledge. That's because we humans face a problem our species has never confronted before: We have too much information. Our challenge has shifted from finding what we need to filtering out what we don't. Today, curation is nearly as important as creation. (Read Full Article)

   Comment Mentions:   RSS   Cambridge   Massachusetts

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