Articles from seggr

1. How The Ipad Is Disrupting The News…In A Good Way. @Seggr explores iPad curation potential Explore seggr (May 27 2010) As you might expect, there were some pretty interesting topics covered, and conversations had. We were interested in tuning into the conversations around the ipad, and what is happening on this device. We have spoken before about who we think will buy the ipad and our opinion remains unchanged. Having had a good chance to experience the ipad and some of the apps that have hit the market (the app store now works in Australia on the ipad), we are starting to notice the move (as we predicted) towards curation, and the seeing the ipad used more as a lifetool! (Read Full Article)

   Comment Mentions:   TechCrunch   Curation

2. the art and science of information chemistry | #Seggr does a great job on curation as chemistry Explore seggr (Apr 1 2010) “A curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then he or she adds value to that molecule by passing comment” (Robert Scoble)…kind of like a narrative? - Thousands of these atoms flow across our screens in tools like Seesmic, Google Reader, Tweetdeck, Tweetie, Google Buzz, [...] (Read Full Article)

   Comment Mentions:   Robert Scoble   Curation

3. Brand Investing: How To Drive Brand Value. The #Seggr team analyze curating impacts on brand value Explore seggr (Mar 15 2010) Omar Saad and Ashley Van Der Waag at the Credit Suisse Research Institute have released a report titled “The power of brand investing”. The premise of the report is that brands are essentially curators. In a market of abundance where consumers are faced with an absolute plethora of choice brands are there to “guide consumers towards (Read Full Article)

   Comment Mentions:   India   Marketing Strategy

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