1. Articles from searchenginewatch.com

  2. 1-16 of 16
    1. Meeker: Data online will grow 2x in 2014

      Mary Meeker is predicting that the amount of content and data online will double in 2014.  This has profound implications on how we consume this data, and places a greater urgency and need for curation of that content.  In this article, Raj De Datta lays out 6 trends for the coming year, and among them is the growing need for combing through all of the data that is online:

      Search marketers can expect to process a tsunami of information. The rate of data creation is accelerating as it becomes simpler for businesses and consumers to create, publish, curate, and share data.

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      Mentions: Amazon
    2. Link Building Strategy for 2013: Curating Guest Bloggers

      Link Building Strategy for 2013: Curating Guest Bloggers

      Search Engine Watch talks about link building strategies arising in 2013.  Among them is the curation, not of just content and blogs, but of guest bloggers who can contribute on your own branded property:

      Another form of curation is developing here. Not just the curation of credible blogs, but the curation of credible guest bloggers. Selectivity is crucial to success.

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      Mentions: Blog
    3. Does Google work? Or is Blekko's curation model better?

      Search Engine Watch talks about how Google's recent Panda and Penguin updates have not down much to improve the quality of results on the search engine. On the other hand;e rival emerging search engines like Blekko have attempted a crowd curation approach, but's its not clear if that can scale:

      Other search engines like Blekko have taken a different route and have tried to crowdsource content curation. While this works well in a variety of niches, the big problem with Blekko is that this content curation is not too “mainstream” putting the burden of the algorithm on the shoulders of its own users.

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    4. Seo – Content | Confusion | Clarity

      How do SEO and Content Marketing meet and mingle? Where is the line? How does an integrated approach rank? This blog post sheds some light.

      Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels.

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    5. Research & Thought Leadership: Top 10 Content Creation Ideas

      Over the last few years the digital marketing landscape has changed. The search engines and major social media channels are rapidly evolving. The data that search engines are now able to extract from link profiles and social signals mean that reputation and influence is now fundamental to digital marketing success.

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    6. Search and Rescue: How to Become Findable and Shareable in Social Media - #curate for relevance by Brian Solis

      Search and Rescue: How to Become Findable and Shareable in Social Media - #curate for relevance by Brian Solis
      Information is already socializing and changing the behavior for how people search, find, react, and curate. The difference between our present and future is defined by the roads and bridges we build between relevance and prevalence. As content producers, our responsibility is to connect information and stories to existing and potential stakeholders. It's also essential to package and optimize our content as social objects in order for them to work for us in our absence, when individuals actively seek content through contextual searches.
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    1-16 of 16
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