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MediaShift Idea Lab "The Future of News: Not So Bleak, Not So Rosy." New revenue models may include aggregation.
Explore Article pbs.org (Jun 4 2010)
There are other revenue models for online news -- ones that allow you to keep your news open, linked and shared, and make money. For example, there is what I call the "carrier pigeon model." In this model you let people share, link to, recommend, search, aggregate, and even re-use you content -- you just make sure it's properly marked up and credited so you can keep track of it and develop revenue models off the back of it. You do this with -- excuse the geek terminology -- "metadata." Embedded metadata has all sorts of potential benefits we're only just starting to take advantage of (hence why we've spent so much time on hNews and linked data). I call it the carrier pigeon model because the news doesn't just go out, it comes back. (Read Full Article)
Comment on Article Mentions: Peter Kirwan
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Great piece of writing! I particularly like the point about "if you build it, they ...
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