Articles from rohitbhargava.com

1. Why The Best Global Ideas Might Be "Proudly Found Elsewhere" Explore rohitbhargava.com (Jul 19 2011) A few weeks ago, the Cannes Creative Festival brought together thousands of practitioners in every discipline of marketing and advertising to honor the best communications campaigns and thinking from the previous year. As a marketing writer and strategist, I spend... (Read Full Article)

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2. Influential Marketing Blog: The Influential Marketing Book List ... Explore rohitbhargava.com (Apr 11 2011) On the first Sunday of every month, the Influential Marketing Book List will spotlight and review several new books relevant for marketers, entrepreneurs and those interested in business with ideas worth learning and sharing. ...Influential Marketing - http://www.rohitbhargava.com/ (Read Full Article)

   Comment Mentions:   Amazon   Blog

3. The 5 Models Of Content Curation Explore rohitbhargava.com (Mar 31 2011) Curation has always been an underrated form of creation. The Getty Center in Los Angeles is one of the most frequently visited museums in America - and started as a private art collection from one man (J. Paul Getty) who... (Read Full Article)

   Comment Mentions:   Steve Rosenbaum   America   Los Angeles

4. Influential Marketing Blog: Why The Future Of Travel & Destination ... Explore rohitbhargava.com (Feb 15 2011) Today content curation is rapidly finding roots in the highly immersive world of travel as more people share their personal experiences as a way to influence others on not only where to stay and what to do ... but also where to go in the first place. ... Back in 2009, popular travel writer Rick Steves spotted the potential of this idea early when he wrote a blog post about the "Travel writer as curator" - sharing his view of what the guidebook of the future might offer. ...Influential Marketing - http://www.rohitbhargava.com/ (Read Full Article)

   Comment Mentions:   London   Content Curation   Curation

5. Influential Marketing Blog: 10 Insights From The 2010 Corporate Social Media Summit Explore rohitbhargava.com (Jun 18 2010) Content Creation. Often the place where brands start when it comes to thinking about social media, creating branded content is just one piece of a complex puzzle. Still, having content created by a brand can be a great way to get consumer engagement and done right can help to position a brand and have a broader impact on awareness, consideration and even purchase behaviour. The first idea mentioned in this category of content creation was along the lines of content curation - something I have written often about. Curation means taking content from across the web and bringing it together to ... (Read Full Article)

   Comment Mentions:   ROI   New York   Content Curation

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