Articles from Advertising Newspaper

1. CBS Interactive, nRelate Partner in Content Curation Explore Advertising Newspaper (Sep 5 2012) Industry & Business News CBS Interactive join in a partnership with content recommendation techonlogy provider, nRelate. Mody noted that nRelate's roots are in smaller properties like blogs, but he sees this as an important shift for the content discovery platform. "We've been traditionally owners of the blogosphere," he said. "There are a lot of niches there yet not a lot of scale. With CBS Interactive we layer on another portion of the network and add a lot of great news and top-tier sites." (Read Full Article)

   Comment Mentions:   Cnet   Content Curation   Curation

2. Brands Repackage Content for AP and Mashable for Social Purposes Explore Advertising Newspaper (Jun 19 2012) AdWeek reports on major brand like Intel and Pepsi building out their own content curation sites. Hungry for content to push out into social feeds, a growing number of marketers are adopting strategies that include repackaging articles from news sites on their own sites. (Read Full Article)

   Comment Mentions:   Mashable   Associated Press

3. When Brands Become Publishers, They Have to Act Like Publishers Explore Advertising Newspaper (May 16 2012) IBM social strategist Jack Mason noted that brands have to "take the steps to actually care about what users want to know" rather than hurling a disconnected, unengaging banner ad at a user and expecting results. You might say the same about content efforts as well. (Read Full Article)

   Comment Mentions:   IBM

4. New NetShelter Product Lets Brands Become Content Curators Explore Advertising Newspaper (May 16 2012) Tech-centric blog network NetShelter has brands recommend other articles that might be of interest to the reader. (Read Full Article)

   Comment Mentions:   Samsung   Blog

5. Newspapers Aren't Going Anywhere Explore Advertising Newspaper (Sep 1 2010) Technology: Organizations need to elevate the role of technology and technology partnerships to board-level status. The future will be about how to use technology to curate, combine and aid discovery of articles to relevant audiences at scale. This will require world-class technology smarts. (Read Full Article)

   Comment Mentions:   India

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