Articles from Curation Station

Each of these brands consistently deliver fresh, relevant content meeting the daily needs of millions. Those in the digital landscape who are taking action, developing a content strategy that introduces their brand to new users and keeps existing users coming back, are embracing the idea that (quality) content is king. Offering content that is connected, grouped and arranged, provides the reader with the most useful, informative experience possible. This is not a new concept, readers have always relied on newspapers to horizontally aggregate information and RSS feeds have made vertical aggregation a part of most Internet users’ lives, but surely ... (Read Full Article)

Last week Christy Barksdale posted a good explanation of curation and the importance of content strategy over at the PR 20/20 blog. In this post she pulls together a number of definitions, source posts and ideas about content curation. Christy also points out one of the key benefits of curation for businesses: (Read Full Article)