Articles from idio

1. Content as a sales tool | idio. How Conde Nast is moving into agency services. Next stop: Content Aggregator?

   Explore Article idio (Apr 29 2010) Marketing

   Comment "A very, very interesting piece. It has me thinking that Publishers as Agencies can be a game-shifting approach. An interesting ..." - Taariq Lewis

   The massive shift I am seeing in the market is a move away from independent, siloed reporting, and towards branded/brand-authored/brand-hosted content (or content marketing, or custom publishing, or aggregated content, or blogging, or whatever form and guise it takes). ... Secondly, the amount of brand-funded jobs in editorial, journalism, content curation and the like will increase significantly, as companies realise that this skill is vital to their online success. ... (Read Full Article)
   

   1 Comment Mentions:   Content Curation   Content Marketing

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