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Topic Pages: How to Avoid the Race to the Bottom | An excellent post from Content Strategies Blog.
Explore Article The Content Strategies Blog (May 11 2010)
How many automated Barack Obama topic pages do we really need? That was the tweet posted by Scott Karp the other day. Our answer? None. With every news publisher jumping on the topic page bandwagon, it’s become a race to the bottom in terms of quality. Here’s how to make your pages stand out. Curation. Once you have an editor or multiple editors, start curating these pages. The most successful topic pages combine efficient and intelligent aggregation with high quality human curation. (Read Full Article)
Comment on Article Mentions: Associated Press Scott Karp New York
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