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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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How to Feed the Social Media Content Beast? Layers
Lee Odden shares a few tips on how to create sufficient content for your marketing programs using a framework he calls "layers". He shares a few ways to do this, among which is curation:
(Read Full Article)Doing more with less is the "MO" for most marketing departments, and with the increasing complexity of the search, social, and mobile web, many marketers are challenged to be efficient and effective.
Mentions: Lee Odden Content Curation Curation
Become a Content Curation King
You are invited to participate in a ClickZ-Google Analytics industry survey for trends in mobile marketing and apps. You'll also be entered to win a free iPad or 1 of 2 free passes to SES Conference & Expo. Man vs. Machine April 24, 2012 How Editorial Content Can Jump-Start Your Email Marketing March 21, 2012 Why Every Brand Should Care About the Facebook IPO February 15, 2012 Google Will Use Homepage to Protest SOPA/PIPA Bills January 17, 2012 Marketers Rush to Google+ After Search Change Janua (Read Full Article)
Mentions: Chicago Clay Shirky Content Curation
'Optimize': A Practical Guide to Content Marketing
For marketers looking for best practices, Internet marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice. Odden contends in "Optimize" that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing. Those stakeholders - who can also benefit from content marketing - include public relations, customer service, and human relations. The book emphasizes that marketers must create content that's relevant to customers and prospects. It must also be easy to find (SEO) and easy to share (social optimization) as well as meet business objectives (brand awareness, sales, customer loyalty.) "Is your marketing mechanical or meaningful," Odden asks, a recurring theme in "Optimize."
(Read Full Article)
Mentions: Social Media Lee Odden Content Marketing
Become a Content Curation King
"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one). (Read Full Article)
Mentions: Chicago Clay Shirky Content Curation
The New Era of Digital News Consumption. It's Curated for Consumers
In today's news marketplace, the average adult faces an overwhelming amount of information. The average city-dwelling adult sees more than 7,000 messages a day, or about 500 messages per waking hour. On a typical day, 46 percent of Americans get their news from four to six media platforms, including local and/or national television stations, radio news, national and/or local newspapers, and online outlets where they view two to five sources, based on recent Pew Research. (Read Full Article)
How To Encourage Social Engagement
In marketing we talk a lot about engagement, as in "engagement with ads, engagement with the brand, and engagement with the audience." So, how is "engagement" redefined in the context of the social Web? To start, consider the basic activities that take place around traditional media and then map that into a social context. (Read Full Article)
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