1. Articles from adotas.com

  2. 1-11 of 11
    1. Seven Ways to Make Your Content King, Part 1

      Two part article on content marketing strategies to employ without breaking the bank:

      Even in a time when content production far outpaces our collective capacity to consume it, however, there’s actually a way content producers and marketers can harness the tools of this seemingly noisy environment to set themselves apart from the pack.

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    2. HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views

      ADOTAS – Online marketing technology company HiveFire released a report this morning looking at the way marketers collected curated content through 2011, and analyzing which practices and strategies were most successful in engaging readers. Content curation is the process of both creating and linking to pertinent content on a B2B website, and HiveFire makes a software solution, Curata, that automatically culls and organizes related content from around the web. Peering into the way the company’s
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    3. Video: Content and Audience-Building on “The Future of Engagement”

      ADOTAS – In the latest episode of the video interview series The Future of Engagement, marketing consultant and Influence People head Murray Newlands sits down with longtime tech reporter — and current publisher of Silicon Valley Watcher — Tom Foremski to discuss current issues from Foremski’s point of view as a journalist. Foremski talks about the segmentation of media and the importance that poses in building relationships with people (for anyone engaging in media), the ethical issues around paid or sponsored content even while (as Newlands points out) ad revenues are going down, the benefits of “content curation,” and how anyone (from a publisher’s or a marketer’s side) can “cut through the noise.”

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      Mentions: Asia
    4. What Kind of Curator Are You?

      What Kind of Curator Are You?
      We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” You may appease your Type A colleague’s competitive spirit by giving him all the credit on a project, or if you are a slow mover in the morning, you know to only book meetings after a time when you’ve had the chance for a cup of coffee.
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    5. Out-Googling Google Instant with @HiveFire » @Adotas article by @tweetsfrompawan

      Whether playing by Instant’s rules or those that come out of the next search engine evolution, content curation is the best bet to get in front of them all. When curating content from around the web, it can be regularly updated so that engines crawl it more often than static pages and automatically tagged so relevant keywords receive SEO benefits.
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    1-11 of 11
  1. Feed Your Content Need

    It takes time a lot and energy to find the RIGHT content.

     

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  2. Feed the Content Beast eBook

    How to Feed the Content Beast (without getting eaten alive)

    Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.