Articles from adotas.com

1. Seven Ways to Make Your Content King, Part 1 Explore adotas.com (Jul 5 2012) Tips & Best Practices Two part article on content marketing strategies to employ without breaking the bank: Even in a time when content production far outpaces our collective capacity to consume it, however, there’s actually a way content producers and marketers can harness the tools of this seemingly noisy environment to set themselves apart from the pack. (Read Full Article)

   Comment Mentions:   Content Curation   Content Marketing   Curation

2. HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views Explore adotas.com (Mar 7 2012) ADOTAS – Online marketing technology company HiveFire released a report this morning looking at the way marketers collected curated content through 2011, and analyzing which practices and strategies were most successful in engaging readers. Content curation is the process of both creating and linking to pertinent content on a B2B website, and HiveFire makes a software solution, Curata, that automatically culls and organizes related content from around the web. Peering into the way the company’s (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Curation

3. HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views Explore adotas.com (Mar 7 2012) Online marketing technology company HiveFire released a report this morning looking at the way marketers collected curated content through 2011, and analyzing which practices and strategies were most successful in engaging readers. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   Content Curation   Curation

4. Video: Content and Audience-Building on “The Future of Engagement” Explore adotas.com (Feb 15 2012) ADOTAS – In the latest episode of the video interview series The Future of Engagement, marketing consultant and Influence People head Murray Newlands sits down with longtime tech reporter — and current publisher of Silicon Valley Watcher — Tom Foremski to discuss current issues from Foremski’s point of view as a journalist. Foremski talks about the segmentation of media and the importance that poses in building relationships with people (for anyone engaging in media), the ethical issues around paid or sponsored content even while (as Newlands points out) ad revenues are going down, the benefits of “content curation,” and how anyone (from ... (Read Full Article)

   Comment Mentions:   Asia

5. What Kind of Curator Are You? Explore adotas.com (Aug 25 2011) We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” You may appease your Type A colleague’s competitive spirit by giving him all the credit on a project, or if you are a slow mover in the morning, you know to only book meetings after a time when you’ve had the chance for a cup of coffee. (Read Full Article)

   Comment Mentions:   Pawan Deshpande   HiveFire   Content Curation

6. Social Media as Robocop: Regulating the World of Branded Content Explore adotas.com (Jun 8 2011) ADOTAS – There is no longer any doubt about the critical role that content now plays in most marketing strategies. [...] (Read Full Article)

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7. B2B Marketers Share Content Woes Explore adotas.com (Oct 29 2010) ADOTAS – Having a company blog and consistently publishing interesting content should be B2B marketing dynamite. Then why in a survey of more than 100 B2B marketers by HiveFire — developers of Curata, a content aggregating curator aimed at B2B companies — regarding content marketing, did 44% admit they do not have corporate or industry blog? (Read Full Article)

   Comment Mentions:   HiveFire   Content Marketing   Blog

8. Out-Googling Google Instant with @HiveFire » @Adotas article by @tweetsfrompawan Explore adotas.com (Sep 30 2010) Whether playing by Instant’s rules or those that come out of the next search engine evolution, content curation is the best bet to get in front of them all. When curating content from around the web, it can be regularly updated so that engines crawl it more often than static pages and automatically tagged so relevant keywords receive SEO benefits. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Search Engine Optimization

9. About Face: Social Media Content Curation by @Adotas Explore adotas.com (Jul 26 2010) We know that the social graph is changing the way brands approach marketing, and it’s beginning to change the way they create advertising campaigns. I think it also marks a milestone in the changing of the way we think about content curation relating to social media. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

10. HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing Explore adotas.com (Jun 21 2010) A hybrid of a content aggregator and web publisher, HiveFire is publicly introducing Curata. The cloud-based platform is B2B marketing tool for aggregating content on specific topics relevant to potential customers. (Read Full Article)

    Comment Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

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