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Feed the Content Beast eBook
How to Feed the Content Beast (without getting eaten alive)Download this great resource to learn some new tips and tricks on optimizing your content, curated or original. Foreword by Ann Handley of MarketingProfs.
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Why Content Marketing Is The New Branding
A brand is built, over time, by third-party validation communicated through third-party content. What other people said about Volvo created the meaning of that brand--the advertising Volvo did just reinforced that meaning. As marketers, we try to convince customers and prospects to generate content about our brands.
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Mentions: Content Marketing
'BtoB' Study: Content Marketing Adoption Surges
Marketers view content marketing as having its most significant impact on lead generation, cited by 51% of respondents. (Read Full Article)
Mentions: Content Marketing
Content May Be The ‘New Black,’ But Please Don’t Turn It Into Merlot
Interesting perspective on content marketing and it's commodization:
(Read Full Article)It hit me then that in their mad rush to drive content marketing value for their brands, marketers run the risk of turning content marketing into the new Merlot. I’m old enough to remember when California Merlot first got hot, thanks to the passion and craftsmanship of vintners who put patience and experience into creating big-but-balanced wines that authentically reflected their land and heritage. Great Merlots are still out there--but good luck finding one among the sea of cheap knock-offs that give Concord grape juice a bad name.
Mentions: California New York Oracle
Is Your Resume Content Marketing?
Great corellations between content marketing and updating your resume. This blog post includes tips on how to use content marketing techniques in your resume.
(Read Full Article)I’m sure the editors of CMI didn’t intend to address resumes as content marketing when they wrote: “Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That's the difference between content marketing and the other informational garbage you get from companies trying to sell you ‘stuff.’” It’s also the difference between a garbage resume and intelligent content that gets you hired.
Mentions: Content Marketing CMI
Five Common Content Marketing Mistakes
Content Marketing Institute research indicates that 90 percent of B2B marketers do some form of content marketing -- whether they realize it or not. Many businesses struggle with it; here are some of the most common mistakes they make. (Read Full Article)
Mentions: Content Marketing CMI
How To Feed The Contest Beast
Though the beast can be a back-breaker, if we get to know it we can make it our ally and realize its benefits. The good news: There is a way to feed the beast without getting eaten alive. This e-book shares strategies and tactics to keep the content beast happily well-fed. (Read Full Article)
3 Components Of A Content Marketing Editorial Calendar
Content marketing is not a short-term campaign, it’s a long-term strategy to attract, convert, and retain customers.
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Mentions: Content Marketing
How B2B Marketers Can Succeed On The 6 Big Social Networks
Many B2B marketers have still struggled to find their footing in the social media marketing game. This article breaks down how you can be successful on the six most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest.
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When To Post On Facebook, Twitter, Tumblr For Maximum Effect
Facebook, Twitter and Tumblr seem to have different user engagement patterns, in terms of the times of day users of each social network use each service most heavily. That suggests a brand can optimize readership or viewership by matching posting times to those existing patterns.
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Mentions: URL
Thought Leadership Has to Make a Reader "Stop and Think"
Not every white paper is going to reinvent your company. But if you want thought-leadership content capable of intriguing your target audience and activating your brand, it has to be provocative or insightful enough to make you stop and think. Read through this post again and think about the level of effort and commitment that requires.
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Mentions: New York Blog Thought Leadership
The Future of Paid Media is Earned Media? How About Owned Media?
In the same way that the mass-market culture of the 1950s created the need for brands, today's social-technical culture is forcing brands to employ a new model for interacting with the public. A model based not in the slow-drip Chinese water torture of traditional advertising, but in the kind of focused dialogue that public relations specializes in.
It's clear that the future of advertising is public relations.
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Content Marketing is About Audience Needs
Marketing consultant Ryan Caligiuri argues in “Be An Educator, Not An Egotist," while Nick Corcodilos argues in “How Can I Change Careers?” that brands should concentrate on the needs of the reader or viewer. It's good advice.
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Mentions: CMO Content Marketing Marketing Strategy
What is a Marketing Technologist; Why Do You Need One?
What is a “Chief Marketing Technologist,” and why might a brand need a person with that title?
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Mentions: CMO
"Likes" Ineffective Measure Of Brand Success
Getting a Millennial to "Like" your Facebook Page is just the first step in the relationship. However, unless you make that relationship work, most won't come back to your page. In fact, 69 percent will fail to return, without an on-going stream of information, samples and offers. In similar fashion, content curation has to be a process, not an "event."
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Mentions: Content Curation Curation
Last-Click Attribution Models Give Marketers Incomplete Picture
Marketers are used to having to prove digital advertising’s worth, but findings from Econsultancy and Google Analytics suggest the majority of marketers worldwide failed to use attribution models that properly depict the influence of each ad format and marketing channel on the consumer’s purchase path. The problem occurs whenever revenue attribution or lead generation is attributed to one channel, when multiple channels are at work.
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5 Steps Brands Can Take to Tell Better Stories
"Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the narrative form, there are organizational issues and processes brands frequently must grapple with. Geting and keeping the support of top management, and producing steady amounts of fresh content are among the issues. Another mental and organizational hurdle is the need to take a journalistic approach and cover all aspects of a story. This includes delving into broader topics, and it even may require curating content and views from competitors. In content marketing, the practice of including dissenting opinions and ...
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Mentions: Pawan Deshpande Joe Pulizzi Content Curation
Story Time: The Rise Of Content Marketing
Despite the recent buzz, content marketing is not new. In fact, the practice--sometimes called corporate storytelling--has been around for almost a century. One of the earliest instances many experts cite is John Deere’sThe Furrowmagazine, first published in 1931 and still going strong. It is published not to sell John Deere equipment, but to educate farmers about new technology and methods for becoming more successful business owners.
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Mentions: Pawan Deshpande Content Marketing
New Marketing Buzzwords You Can Say You Know
"Tradigital" and "likeonomics" are among the new buzzwords popping up in the marketing space.
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Why CMOs Are Facing Extinction
Well-known game-changing trends are threatening the old marketing guard. It's time to reframe the CMO's role so that marketing organizations can gain greater influence and impact on today's organizations, and teach stakeholders the power of building a customer-centric culture and community.
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Mentions: CMO B2B marketing
Turning Thought Leadership into Business Development
For business-to-business marketers, the business purpose of any thought leadership program is connected relatively directly to business devleopment in some way. A more engaged audience--one that is able to interact with a firm through its content--provides a significant, new advantage that brands increasingly are recognizing. Online interaction provides unprecedented data on exactly which content is most appealing, data that B2B firms can use to rapidly redirect their thought-leadership marketing activities to those with the best chance of attracting client interest. This enables a B2B firm to continuously recalibrate its marketing mix and focus subsequent content-based marketing efforts, including webinars, seminars ...
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Curation Habits Report 2012
Does your content have what it takes to be a champion this season? Whether you’re stacking your bracket with basketball’s most talented or “scouting” for the best content to populate your marketing distribution channels, the strategies aren’t all that different.
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Mentions: Curation
Digital Marketing In 2012: Predictions From 32 Industry Luminaries
Digital Is A Tool Marketing folks who are very savvy about digital marketing and who also have depth of experience in high-touch "analog" marketing will find themselves in greater demand as sales continues to drive marketing back to reality. (Read Full Article)
The Open And Shut Case For Content Curation
Content curation--the process of finding, organizing, and sharing online content--has become a mainstream marketing tactic. "The Open and Shut Case for Content Curation," an e-book for free download, provides a detailed overview of how content curation supports marketing objectives and drives business results. (Read Full Article)
Mentions: Content Curation Curation Search Engine Optimization
Summer 2011 Content Curation Blockbusters
With summer in full swing, many people are seeking shelter from the heat in movie theaters. I’m no exception. I was recently scanning show times online--I wanted to see “The Hangover II”—which got me thinking about the elements that make up a blockbuster film. The biggest movies usually incorporate the following: a compelling theme, fresh idea...
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Mentions: Guardian Social Media Pawan Deshpande
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