Articles from CMO.com

1. Turning Thought Leadership into Business Development Explore CMO.com (Apr 10 2012) For business-to-business marketers, the business purpose of any thought leadership program is connected relatively directly to business devleopment in some way. A more engaged audience--one that is able to interact with a firm through its content--provides a significant, new advantage that brands increasingly are recognizing. Online interaction provides unprecedented data on exactly which content is most appealing, data that B2B firms can use to rapidly redirect their thought-leadership marketing activities to those with the best chance of attracting client interest. This enables a B2B firm to continuously recalibrate its marketing mix and focus subsequent content-based marketing efforts, including webinars, seminars ... (Read Full Article)

   Comment Mentions:   Curation   Storify

2. Curation Habits Report 2012 Explore CMO.com (Mar 7 2012) Does your content have what it takes to be a champion this season? Whether you’re stacking your bracket with basketball’s most talented or “scouting” for the best content to populate your marketing distribution channels, the strategies aren’t all that different. (Read Full Article)

   Comment Mentions:   Curation

3. Digital Marketing In 2012: Predictions From 32 Industry Luminaries Explore CMO.com (Jan 4 2012) Digital Is A Tool Marketing folks who are very savvy about digital marketing and who also have depth of experience in high-touch "analog" marketing will find themselves in greater demand as sales continues to drive marketing back to reality. (Read Full Article)

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4. The Open And Shut Case For Content Curation Explore CMO.com (Oct 25 2011) Content curation--the process of finding, organizing, and sharing online content--has become a mainstream marketing tactic. "The Open and Shut Case for Content Curation," an e-book for free download, provides a detailed overview of how content curation supports marketing objectives and drives business results. (Read Full Article)

   Comment Mentions:   Content Curation   Curation   Search Engine Optimization

5. Summer 2011 Content Curation Blockbusters Explore CMO.com (Jul 26 2011) With summer in full swing, many people are seeking shelter from the heat in movie theaters. I’m no exception. I was recently scanning show times online--I wanted to see “The Hangover II”—which got me thinking about the elements that make up a blockbuster film. The biggest movies usually incorporate the following: a compelling theme, fresh idea... (Read Full Article)

   Comment Mentions:   Guardian   Social Media   Pawan Deshpande

6. Slide Show: The CMO's Guide To The Marketing Marathon | CMO.com Explore CMO.com (Jun 28 2011) I love being a marketer. It is a role that challenges me to think critically and creatively every day. Like every profession, though, there are the days where “marketing emergencies” can reach a boiling point. And at the end of those days, the best release I’ve found is to take a nice, long run. In many ways, a CMO’s job is a lot like a marathon--a tiring, arduous race in which you need to keep pace, or, better, stay at the front of the pack. As a lifelong runner, the connection between my day j (Read Full Article)

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7. Digital Marketing’s Midyear Reality Check | CMO.com Explore CMO.com (Jun 15 2011) Heading into 2011, there was no shortage of stories of what the new year had in store for digital marketers. Now, with 2011 nearly at its midpoint, it’s time to check in on some of those predictions and see whether they are still on track -- or shifting off the mark. (Read Full Article)

   Comment Mentions:   China   Forrester Research   Japan

8. Want To Be The 'Go-To' Brand? Create and Curate Content | CMO.com Explore CMO.com (May 24 2011) As a content curator, a marketer brings together the most relevant content ... Forty-eight percent of marketers are already employing content curation in ...www.cmo.com/strategy/want-be-go-brand-create-curate-content (Read Full Article)

   Comment Mentions:   David Meerman Scott   Novell   HiveFire

9. HiveFire Survey Finds Almost Half Of Marketers Have Content ... Explore CMO.com (Mar 30 2011) Almost half of marketers (48.0%) now have a content curation program in place to find, organize and share online content, according to a survey by content ...www.cmo.com/.../hivefire-survey-finds-almost-half-marketers... (Read Full Article)

   Comment Mentions:   Content Curation   Curation

10. Brands as Content Curators | CMO.com talks about information overload and @HiveFire Explore CMO.com (Jul 6 2010) From a B2B standpoint, Pawan Deshpande, CEO of marketing technology company HiveFire, believes the content curator will emerge as the steward of thought leadership, deftly picking through hundreds or even thousands of pieces of information pertinent to a company and presenting it all in an intelligent, orderly, and compelling manner to the right audiences. (Read Full Article)

    Comment Mentions:   Rohit Bhargava   Rupert Murdoch   Digg

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