EConsultancy quotes Gabe Rivera of TechMeme around the growth of curation in the coming year as one of the major trends.  Rivera talks about an objection commonly held by many about launching a curation site -- that they are competing with other curated outlets:

Rivera recently said in an interview that people launching curation projects are making a mistake thinking they are in competition with other curation sites, and that what they are really in competition with is Facebook and Twitter’s personalized feed. 

Google's Panda update and recent "Search + Your World" integration has changed the landscape as far as reward for quality content marketing is concerned, some would argue. There is a stronger focus on content quality, commonly understood to be content originality.

It's probably more than that. Content marketing is about influence and authority with an audience, a classic media objective, as much as it is about building a sales funnel.

Before an audience member can be a prospect, he or she must first discover a content provider whose authority is trusted. The emphasis on content quality is about reader or consumer trust, among other things. Of course the information must have value.

But content has more value when it is factually correct, in context, balanced and fair, some would argue.

... which might be described as providing 'content curation' services. ... idio is an Intelligent Content Marketing platform and we see ourselves innovating ...econsultancy.com/.../content-curation-platforms-service-provi...

How to use content curation to add value to your own websiteEconsultancy (blog)Let's look at how various content curation tools and services can help you do that. 1. Publish your own online newspaper at Paper.li When you sign up at Paper.li, you will be asked for your Twitter and Facebook account information. ...