Articles from Advertising Age

1. Google+, Pinterest, Facebook, Twitter All are Curation Vehicles Explore Advertising Age (Apr 16 2012) Ignoring for the moment the degree of advertising success Google+, Facebook, Twitter and Pinterest might be experiencing, it is noteworthy that all four sites are "content curation" vehicles. (Read Full Article)

   Comment Mentions:   Content Curation   Curation

2. Content Conundrum: How Owned Media Changes the Game Explore Advertising Age (Jan 30 2012) Point your lens toward Madison Avenue. What you see is the media industry burning its index finger on the digital-content trend. (Read Full Article)

   Comment Mentions:   Content Marketing   Rebecca Lieb

3. Marketers Curate to Sell, but Museums Curate to Enlighten Explore Advertising Age (Nov 7 2011) Marketing is complicated these days. Brands still sell things, but also must "engage in conversations," "prompt engagement" and "achieve exposure." Brands must produce sales, but also "ROI" and "brand equity. In that vein, here's an opinion piece about the limits of the museum curation process as applied to content curation. (Read Full Article)

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4. A Love Letter from Brand Marketers to Silicon Valley Explore Advertising Age (Oct 25 2011) For too long, the digital industry has looked at brands like Pepsi simply as a monetization strategy. What's worse is that sometimes our digital friends view us as being uninformed members of the digital ecosystem - something akin to prey. Not only is that perception misinformed, its going to start impacting the bottom-line of many companies in the digital ecosystem. (Read Full Article)

   Comment Mentions:   America   Content Curation   Curation

5. Advertising Age Social Media Prediction for 2012: Rise of the content aggregators Explore Advertising Age (Apr 8 2010) The amount of content online is growing at an exponential rate, and most online users have at least three online profiles from social networks to micro-blogging to social news sites. Our ability to manage this influx is challenging, and content aggregators will be the new demi-gods, bringing method to madness (and make a killing). Filtering an... (Read Full Article)

   Comment Mentions:   Blog

6. What If Giving Up Your Brand Really Means Giving Up? - Advertising ... Explore Advertising Age (Feb 22 2010) ... publishers - a position in which brands have an opportunity to enlist the editorial expertise of journalists and other credible sources who help guide and shape content curation into something that is actually relevant and meaningful. ... Interesting that only Matt-VideoEgg, the last commenter above, really spoke to what Jonathan is suggesting, that so-called "social marketing" is just a fad, an experiment by consumers in a new space online, like Second Life is. ... (Read Full Article)

   Comment Mentions:   David Ogilvy   Content Curation   Curation

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