A similar strategy can be applied to curated content. Start with looking at newsletters, ask your audience what they are interested in seeing more of and then adjust your curation techniques to meet the need.

Ricoh VP of Marketing Sandra Zoratti shares some insights for CMI readers on the "listen-ask-share" approach she uses for content creation and outreach.

It's essential to drive your brand's customer conversations with the right content. Here's how to develop a content strategy where communications count at every stage of customer engagement.

Advice on how struggling old-world agencies can quickly pivot to focus on content and editorial needs of their customers:

Your brand narrative simply isn’t enough — customers want information. They want justification. They want value. They want proof.  And brands must sustain the ability to deliver on these needs every day. 

Whether you are curating or creating content as a part of your strategy, how you organize content plays a powerful role. Here, we take a look at a few outstanding examples of how content marketers manage the organization process.

Chief Content Officer magazine interviews Bryan Rhoads the editor in chief in Intel's newly launched curation site IQ.   Bryan says that unlike other brands, they are curating to simply feed the content beast, and not create a destination:

Our strategy is not to create a destination, but to feed the social graph. You’re not going to pour your morning cup of coffee and go dial up IQ.Intel.com. Instead you’re going to see our stories on Facebook, Twitter, Google+. It’s a platform built for sharing.

Content marketing productivity involves more than just creating great content. Here are the essentials on how an idea dashboard can help you track and apply the good ideas you find in the blog posts you read each week.

Asking "why?" is an important strategy for content marketing or curation, and it is for any bit of journalistic writing. Brand content should focus on delivering value to prospects or customers beyond the product or service provided, for some obvious reasons in the case of complex business-to-business products, where it is not intuitive "why" a product is even needed.

Here's a look at how some players in the automotive industry use Facebook for content marketing.

In a way, "social influence" has begun to emerge as an important measure of brand leadership, and is a growing factor in determining seach rankings. For that reason, content curation has a new role to play in the search rankings process.

Content, in general, and content curation, specifically, have begun to take on new importance, in that regard.

We hear a lot about content curation these days. Some call it a top trend for 2012 and a must-see new technology for marketers. Others say it’s a fad that can’t hold a candle to creation of original content.A content curator assembles a quality collection of third-party and original content that is of keen interest to a particular audience, selects the best content for presentation, adds commentary valuable to the audience and publishes to the audience's preferred channels. Content curation tools use technology to facilitate these steps. Marketers use content curation to establish a reputation as a trusted resource in a particular area, to build an audience (that eventually buys) above the funnel, and to foster interaction with a community of people who share specific interests. At a tactical level content curation also draws organic search traffic, provides fodder for nurture campaigns and informs marketers so ...

Once you determine what kind of content your audience wants, you need to focus on presentation and delivery. Here's how organizing your content into three levels can make better content planning an understandable and achievable goal.